According to the reports of the Content Marketing Institute (CMI), 68% of B2C marketers and 58% of B2B marketers feel that their content is ineffective. This brings the challenges of content marketing strategies in the spot light, particularly on social media where companies target ever-growing audiences. The obvious dilemma of why content marketing brings so
Marketers want their content to do more than just educate people: to persuade, catch their attention and turn them into leads. All efforts are in fact converging toward the ultimate purpose of action-focused content: to covert leads into customers. Content marketing aims at producing great content, but this is just one step on the
It is a well-known fact that Google always businesses in any way they can to help businesses to carry out their marketing objectives. Each time Google introduce new features and tools for businesses that help in executing their marketing campaigns successfully. Now, Google has introduced a one-stop shop called ‘Google My Business’ especially for small
For any business which wants to create more awareness about its brand, Facebook is the perfect place to carry out ad campaigns. With a more than billion of registered users, any business enterprise can target those users/customers who are interested in their brand. The social media site provides businesses with ad services to utilize them
Even with the great websites several start ups and the business owners find it very difficult for extending their presence online without pouring the significant sources into the PR and media for raising awareness of brands. That’s the reason why most the clients go for the Seo services which they are looking for earning the
Most online marketing experts are of the view that content marketing is a vital strategy when it comes to online marketing. For generating considerable amounts of online traffic, we need to provide users with informative and engaging content. The reach of content marketing has expanded with entry of social media where visuals such as images
