More and more resources are allocated to social media, yet, the ROI remains elusive. In the absence of relevant metrics, marketers will base their evaluation of social media efficiency on guesses and optimistic estimates. Social media marketing could never work at optimal efficiency unless you can determine how well social marketing tactics function. Thanks to
For quite a while now guest posting has been the favorite way of building links. However, this vanilla period seems to be coming to an end, as Google is expected to increase scrutiny on guest posts due to spam. Where do we post? The major focus of website owners and writers should be on the
According to the reports of the Content Marketing Institute (CMI), 68% of B2C marketers and 58% of B2B marketers feel that their content is ineffective. This brings the challenges of content marketing strategies in the spot light, particularly on social media where companies target ever-growing audiences. The obvious dilemma of why content marketing brings so
Marketers want their content to do more than just educate people: to persuade, catch their attention and turn them into leads. All efforts are in fact converging toward the ultimate purpose of action-focused content: to covert leads into customers. Content marketing aims at producing great content, but this is just one step on the
It is a well-known fact that Google always businesses in any way they can to help businesses to carry out their marketing objectives. Each time Google introduce new features and tools for businesses that help in executing their marketing campaigns successfully. Now, Google has introduced a one-stop shop called ‘Google My Business’ especially for small
