Most online marketing experts are of the view that content marketing is a vital strategy when it comes to online marketing. For generating considerable amounts of online traffic, we need to provide users with informative and engaging content. The reach of content marketing has expanded with entry of social media where visuals such as images and videos can attract more users than plain and low quality text content. Every business enterprise irrespective of size knows the importance of content which exist in many forms and some of them include blog posts, articles, infographics, webinars, images, videos, white papers and interviews. We also know that Google never compromises on content in terms of its quality and usefulness.

Recently, Matt Cutts, the head of Google’s webspam division has said through a video post that Google will determine the quality and ranking of webpage by using different ways even when page has no link profile. He said that the search engine will look whether the content located on somewhat a reputable domain. Also, Google can rank content based on other factors such as the quality of previous content on the domain as well as the particular search query someone is looking for and that is somewhat unique and not found on many pages. So, now you know that content is vital key for any marketing campaign and without it, you cannot fully satisfy your marketing goals. If you are running a business enterprise, you can get engaging content even from sources that are overlooked and here are few from which you can extract content as much as you can.

  • Recording Breakthrough Sessions – It’s a cheap, fast and fairly simple task and only a few marketers do it. You arrange a small group of experts together on a subject of importance to your business and start a debate on it. You can ask open-ended queries around typical customer challenges. You need to record this conversation, so that you can go back to the recording to get details on the responses and solutions. As you know, average blog content contains about 1000 words and from a single hour-long breakthrough session you can create numerous content pieces without much effort. 
  • Preparing Content from Speaking Engagements – Most business enterprises have experts who can speak at webinars, industry tradeshows and at other international events. You must note that each of these engagements contain valuable information for preparing quality and traffic-generating content. You post videos of all speaking engagements on your site for showcasing brand awareness as well as subject matter expertise. Also, at the same time you can post video transcripts for those who prefer to read rather than watching the videos. You can write blog posts and articles that for providing more information based on the main talking pints of the speaking engagement. 
  • Repurposing Content – Another tactic that you can include in your content marketing campaign is to cut big content assets into smaller pieces. For example, you cut a white paper related to your business into a series of blogs or articles. You can also combine smaller content assets by repurposing these smaller ones and packaging them into a bigger one. Make sure that when you implement this, it must be complaint to Google’s content quality guidelines and avoid their penalty actions.

 

Creating Good Content is Not an Easy task

Creating quality content is a must for the successful execution of every online marketing campaign and to maintain your SEO rankings, you need to regularly publish new and informative content. You can consult with a professional for fulfilling your marketing goals and to gain the SEO benefits such as high returns and conversions.