According to the reports of the Content Marketing Institute (CMI), 68% of B2C marketers and 58% of B2B marketers feel that their content is ineffective. This brings the challenges of content marketing strategies in the spot light, particularly on social media where companies target ever-growing audiences.

The obvious dilemma of why content marketing brings so many challenges actually encompasses a number of other pressing how-to questions:

–          How to handle content management with limited staff?

–          How to provide quality content on a tight budget?

–          How to come up with the best ways to promote content?

–          How to find the best sources for interesting content?

–          How to measure the impact of content? Etc.

  1. Handling staff limitations could be a major challenge for marketers. How are you supposed to provide excellent content when you don’t have the staff to cover all the business-related tasks? Although there is no single valid solution, some tips may serve well for coming up with a plan to work things out: 
    • Use automatic tools to take care of administrative tasks and thus save time.
    • Focus on content marketing strategies to plan ahead campaigns.
    • Be patient with content marketing. It takes time to build relationships and customer loyalty.
    • You could pay for content promotion and thus cut on production. Then, content quality is more like to increase rapidly. 
  1. Good content on a tight budget! You’d like to keep readers informed and engaged on social media channels, but you lack the content to catch their attention. If you cannot write the content yourself or you lack the time for it, consider the following: 
    • Freelance platforms are a great place to outsource content. You can hire great professionals to provide relevant, informative content for your website at lower costs.
    • Adopt content marketing technology and put it to good use for your business needs. 
  1. What are the best ways to promote content? Facebook offers three major ways for content posting: 
    • Facebook Link Posts where you can edit the preview image, link description and headline.
    • Image posts that allow great Facebook engagement.
    • Video Posts to support content with a strong piece of media.   

Twitter and Google+ provides similar types of posts to the Facebook ones mentioned above. After each posting, you can engage the audience with direct questions or power statements.

  1. Use Metrics to measure the impact of content! Although ROI remains elusive for social media, the results of content marketing for these channels are measurable for specific metrics.
  2. You just need to define the goals and the metrics; these could be leads, sales conversions, downloads, links etc.
  3. Once you’ve defined the metrics, use a marketing automation software tool to measure the results according to the goals previously defined.

The challenges of social media are an ever-going reality, once solutions appear for one issue, new obstacles are just around the corner. The focus on content quality is higher than ever because the average web user has enough Internet education and experience to form expectations. If companies fail to meet those expectations in social media, they can say goodbye to brand awareness and customer loyalty.