The BPO industry is a growing industry with most companies having an annual growth between 6.5% and 8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. A significant trend in this industry is the growing number of clients who wish to outsource telemarketing functions to client companies instead of developing such infrastructure in-house. This makes for an excellent opportunity for TreueMax and its vendors. Virtually every company, both large and small requires some form of telemarketing,Search engine optimization and data processing at some point. Often it is a survey to determine customer satisfaction or awareness. Sometimes it is effectively communicating an upcoming event such as a conference. Other companies wish to know if telemarketing is a feasible method of sales generation. One of the new uses for call centers is in first level help desk services.
About 75-80% of all technical problems faced by end customers can be solved by non-technical customer service representatives who are familiar with a computer or technical system and who have a scripted set of procedures to solve most common occurring problems. This is where an outsourced call center can save a client a large amount of money and allow a reduction in personnel needed on call 24 hours-a-day. TreueMax has also plans to enter into two market segments. First, we will work in the IT services industry, providing software solutions, website development etc. We also will be working as a first level help desk for a number of small high-tech companies.
Strategy and Implementation
Our company does not intend to be a telemarketing consultation firm, nor will it ever become so. We are a BPO firm that simply implements help desk, SEO, data entry or call center functions for its clients. These services are where we can offer a higher standard of quality to our clients. This will allow us to charge a higher profit margin for these differentiated and more focused services.
Quality at TreueMax
If quality concerns are stopping you from outsourcing, consider outsourcing to TreueMax. We have been offering quality services to our customers. Although we provide cost-effective services, we never compromise on quality. We follow stringent Quality Assurance procedures to ensure that our customers get only the best of services.
We follow strict security policy in our organization, so that there is no loss of your critical data. We sign a Non-Disclosure Agreement (NDA) to address your security concerns. Our staff also maintains total confidentiality.
TreueMax has already concluded two contracts with local companies. These will provide us with initial revenue and the chance to build our reputation. Our company intends to use testimonials from such clients to build further contracts. We have begun to establish our presence using various marketing methods such as flyers, cold calls, B2B contacts, and we will be attending conventions and other events as well.