How to Increase Readership and SEO-value of Your Blog Posts

If your site need to be visible in the first page of various search engine results, you need content that is informative, useful and of high quality. For increasing organic search traffic to your site, you need to publish blog posts that will keep your readers interested and at the same time increase the SEO value of your blog posts. Like all other writing, you need skills when it comes to writing a blog post. The crucial goal behind writing a blog post is that your main idea must be grasped by your readers and your blog post must contain appropriate headings, subheadings and clear paragraphs. If your audience understand and like your blog content, they are much more likely to share, tweet and link to your post.

If you are writing blog posts for increasing readership and SEO value, then your text should be written in such a way that the words you want to be found to have a very prominent place. And, you must remember that stuffing your text with too much keywords will severely damage the readability of your text and affect search result rankings of your website. Here are a few tips on writing blog posts that are both very readable as well as search engine friendly.

Some Basic Blog Writing Tips

There are usually two categories of blog writers, one group has a natural flair in writing and they just type what comes to mind. The second group requires some help in writing quality posts and they should think before they start writing. They need to ask questions such as what do you want to tell your audience, what is the purpose of your post, what do you want your audience to do at the end of the page, and so on. Before writing a blog post, write down what you want to write in the “introduction” section, “main body” section and the “conclusion” section of your text.  When you are writing text in paragraphs, you must keep in mind that every paragraph should have a main idea or a main subject.

You need to ask yourself what the main idea of each paragraph is. You should be able to grasp the main idea in only one sentence. If you require more sentences, you simply need more paragraphs. For finding a reader’s way in your blog or article, you should use subheadings and it will lead readers, help them scan your content, and make the structure of your blog posts much cleaner. You need to use signal words such as “First of all”, “Secondly” and “Finally” in your blog post so that it will help readers to scan through your text and help them to grasp your main idea. Before publishing your blog post, it is better to let someone read your blog/article first, so that from the feedback, you can rectify any mistakes or errors in your blog.

You can Write Lengthy Blog Posts

You need to make sure that all your blog articles have a minimum of 300-450 words. According to most content experts, you need to try to put down your targeted keywords in about one to two percent of your entire text. For instance, in your article of 300 words, you should mention your search terms 2 to 5 times.

Use of WordPress SEO Plug-ins

In writing search engine friendly blog posts, you can use WordPress SEO plug-ins such as this one. If you want the help of this plugin, then you should start by choosing your focus keyword and entering it in the appropriate box. For people to find this particular page, this is the most important search term you want. The WordPress SEO plug-in actually determines many aspects of the text you are writing and helps with making your blog post Google and Yahoo friendly. One important aspect of the SEO plug-in is that the plug-in allows a content writer to formulate a meta-description and this description has to be a short text which shows the main topic of the webpage. If the meta-description consists of the search term people use, the exact text will be shown by a search engine underneath your URL in the search engine results.

To make sure that your website is so “alive”, you need to add fresh content in the form blog posts regularly. This means that, people will regularly visit your website for useful information and thereby increases reader traffic, and hence more SEO benefits to your site.