The professionalism in SEO implementation can never be successful without the tactics of providing the back-links.  But at the same time the authenticity of the back-links do matter a lot. According to the earlier reports many webmasters has been into the trouble with Google penalty by providing unauthenticated or corrupt links. In such a circumstance, comes the role of Google Penalty Recovery Services.

So for those who are new to the industry, the title may seem to be a little weird and the following discussion can help through the concept.

Unauthentic Back-links

In fact the title can be closely related with the Spammy practitioners of SEO who are always trying to trick the Google algorithm for getting into top list of Search Engine Result Pages (SERP). And the time has proved that it is merely impossible to cut through the proficiency of the Google Algorithm.

So once the Google has identified your website with spammy back-links, then it is sure that the future of your website should be viewed under the veil. This directly indicates that your website has fallen out of the preference of the search engines and so it rules out the sense of existing with the same phase.

However the other side of the story is that, the professional SEO providers who want to rank your site in the top list is never going to intentionally provide you with the bad backlinks. Instead those with the dark shades of competition are purposefully injecting the bad links to the competitor’s site, to sharpen their presence in the industry.

Protecting the User Experience

It is obviously clear that Google never hesitate to protect their user experience and so their moves in penalizing the websites with backlinks are strictly professional. The real intention of Google is to filter out those with authentic contents to grab the top list in the ranking and of course to clear out the rest from the Search Engine Result Pages (SERPs). In fact this happens to be the best idea for filtering out the most informative pages for the internet users.

Anyhow Google is helping out the groups who are really behind authentic information and of course, failing the attempts that are trying to manipulate the Google’s ranking algorithm with wrong attempts.

How to assess that your website needs Google Penalty Recovery Services?

The first thing that you need for confirming whether your website is penalized or not, is to have an account with Google Search Console. After logging in to Google search console, select the website that you want to confirm for penalty. If on executing the process, you get a message like no manual spam action detected, of course you can proceed securely.

  • Bad links from your website
  • Bad links to your website

These are the two variants seen in the website.

Some recommendations on dealing with the bad links to your website:

Tracing out all the links

As a first step make the list of links that are into your website, exporting from Google Search Console. Once this is done you will definitely have fine list of websites, and so can easily find the bad ones. In case you are doing the optimization with an SEO company, it is always better to ask them for regular link building report. This can help them in finding out the missed ones.

Evaluating the Short Listed Links

First of all, check if the page is live or not, that is making sure that it is returning 200 or http. All other pages must be exempted from the list. Secondly, delete the pages that have no external links or live links from it. Identifying these odds can really save you from spending time on unworthy URL’s.

Now Deciding on the Bad Links  

Once you have identified the links that are working or alive, move on to differentiating the bad and good. So as you have only a limited number of links, manual checking becomes really easy.  The manual filtering can consider:

  • The website that make no sense by linking with yours
  • Website in other languages
  • Links with low level of ranking

All these points can be considered as a starting point for doing further filtering. In every respect spending quality time in such researches can completely save your website from Google Penalty.