Do you have a website? Do you run a blog? If yes, you need to know about Google analytics and its techniques. It can provide answers to many questions about your website management and maintenance.

What is Google analytics?

Developing a website or blog can be easier. But there are many things that we need to know about them at least once. Say, web traffic, page views and so on.

After publishing a website, you may encounter many questions and doubts.

  • Did my website get any page views?
  • What all things are people searching in the site?
  • Do I have international clients?
  • From which location does my site get maximum page views?
  • How about the daily traffic of the site?
  • How many visitors has turned into customers?

These are some of the questions that may arise in one’s mind after making a website or blog public. Google analytics is the product of Google offering detailed report on web analytics. It also provide information about page views, conversion rates and many more.

Why you should use Google analytics?

Google analytics offers a wide range of features which drives people to use it. Let’s see some of the features.

  • Website analysis

Websites with high as well as low performances can be determined using this. You get to know about the website traffic, the locations from where people are accessing the site, for how long visitors stayed in your site and many other things.

  • Free of cost

Another feature that enhanced the use of Google analytics is, it is completely free. You can get all the tracking data and performance reports for free. This is the main reason behind its increasing popularity. It can provide more facilities than the paid tools.

  • Merge with AdWords

It can be used with Google AdWords for an effective marketing campaign. Website owners can track the amount of data used for marketing efforts. Customer activities can be tracked by means of this.

  • Reporting

Many standard reports can be created using Google analytics. There are reports on website traffic, mobile performance, keyword analysis and so on. The various types of reports on multiple aspects of a website can give an overall idea about the visitors of your website and what made them to visit your site and what content they viewed.

  • Page popularity

There may be numerous number of visitors visiting your website. They many not visit the entire pages of your site. They may get stuck to the pages which has relevant content. This tool provides you information about which pages visitors more viewed. From the data you get, you can work on improving the rest of the pages by adding high quality content thereby attracting more customers.

  • Custom reports

Many types of reports are available from this tool. If you are not satisfied by them, you can go for customized reports. You may choose the type of data and report you want to see in the future.

  • Improve your website

From the standard reports, you get a clear picture about the site performance, traffic, and the popular pages and so on. Based on that, you can work on the under-performing areas of your website.

Google analytics has become the extensively used analytics service tool. It can do a lot in managing a website for bringing out its full potential in marketing. It can answer many of your questions about website traffic, page views and many more.