You Can Include LinkedIn in Your Social Media Marketing Strategy

We know that LinkedIn is a professional networking site which has over 380 million registered users worldwide. It can lead to a lot of engagement and provide you with a platform where you can share updates about your business, news, upcoming events and more. The network allows you to connect with professionals in your industry as well as potential customers. You can easily optimize your personal as well as company page on LinkedIn to engage with your target audience. Here are few useful suggestions that will be helpful in your social media marketing campaign.

Increasing Online Presence on LinkedIn

This professional networking site is an effective platform for generating leads. You can post daily updates and blog posts to ensure that your LinkedIn company page is visible to your customers. If you cannot spend a lot of time creating these updates and posting them to your page consistently, there are tools for social media management that can help you in achieving your objective within minutes.

To discover content that is relevant to your business you can use DrumUp and you can schedule weekly posts to be published to your LinkedIn page. This makes sure that your LinkedIn page remains active, and that it stays on your customer’s reach.

Getting More Followers

It is a team effort when it comes to optimizing your LinkedIn page and gaining more followers on that page. You have to keep in mind that your employees and colleagues play a vital role in promoting your LinkedIn page. You can encourage your office staff and friends to actively participate in discussions that take place on your page. Start conversing with them and make it simpler for them to engage with your on the LinkedIn page. Also, you can ask your office staff to include a link to your LinkedIn company page in their email signatures.

This will help in attracting more traffic to your page and lead to more active interactions. You can ask your web design team to include a LinkedIn Follow button on your company site and blog. This can be easily done using the Plugin Generator that the professional networking site provides to us. By clicking this button on your site, your customers can follow updates, posts, and event notifications that you post on your page.

Creating and Joining LinkedIn Groups

The best way to place your company in front of your customers is to create a group that is relevant to your field. In this group, you can start discussions, and create an open forum for your customers to share their opinions, suggestions and concerns. However, you cannot just create a group and leave it like that. You must be actively participate in those discussions and address your customer’s concerns or opinions. Other than creating a brand new LinkedIn group, you can also consider joining other groups and communities that are related to your industry. This way you can listen to what your target audience is talking about and the kinds of issues they are facing. Address these issues in those groups and come up with solutions that your business can offer. You can send them a message through LinkedIn InMail if you develop a connection with a potential customer in the group, and start building a stronger relationship with your customer.

Make a Complete LinkedIn Profile

It is a must that you have a complete profile when it comes to your LinkedIn business page. Your customers should be able to understand what your company does, and know more about the products/services that you offer by just skimming through your LinkedIn page. You can give special attention to the ‘Summary’ section on LinkedIn.

You can directly contact your audience and provide them with more information about your business. You need to make sure that your summary is to the point and addresses the apin points of your customers. These customers often like to connect with a person first, instead of with a whole organization. This is the reason why most people like visiting your LinkedIn company page before they visit the company’s official website.