Your Social Media Marketing Efforts Can Be Simplified with Five Web-based Apps

When it comes to brand or product promotions, you cannot ignore the power of social media and every marketer try their level best to churn out tons of targeted traffic. For simplifying social media marketers’ efforts, there are many applications and tools available that will manage their social media campaigns and fulfill their objectives within the specified time frame. We know popular tools used for social automation, a social media publishing, social media monitoring, and for finding influencers in social networks. When it comes to social media marketing, you have to post tweets, pins, videos, images, and blogs, and managing all of these can be very time consuming. Instead, you can use any of the five web-based applications that will simplify your social media marketing efforts.

Shareaholic Browser Extensions

The web browser extension provided by Shareaholic lets you quickly and easily bookmark and share content that you picked from the web to your social media networks. Many social media marketers have openly admitted that Shareaholic is one of their favorite web apps that they use to share content with their audience via social media even when they are on the go. If you own a WordPress site, then you should also check out their plug-in to add all of your web pages, and posts to motivate visitors to share their content.

SumALL

If you are looking for an efficient tool that helps in social media engagement and analytics tracking then you can use SumALL. Using this tool you can send out in Thank You Retweets and recognition on Twitter, to your most engaged fans and members of your community that send out your “Best Retweets”. SumALL has a feature called “Throw Back Thursday” for posting to your Facebook page and shares an old post that got more likes and shares from your fans. This tool also provides Metric and Data reports that helps in gathering vital data about your social media marketing campaigns to see what’s working and what’s not.

Evernote Web Clipper App

Evernote Web Clipper is a web-based application that helps social media marketers to easily put together and “clip” a list of contents that you can share on Facebook, Twitter and other social media sites. If you are more engaged in content creation campaigns then you can save time and quickly put together a list of “traffic-inducing” content by using this tool and you can share the content with your Facebook and/or Twitter community. Furthermore, for focusing on your mobile audience, Evernote provides a mobile app as well.

ShareThis

This web-based extension is now currently available only on Google Chrome and Mozilla Firefox and this tool is a huge time saver for social media marketers who find great content on the web and want to share it immediately via social media platforms.

Bit.ly

Bit.ly is a popular web-based app and extension used for shortening URLs. Also, this social media marketer-friendly application helps you in sharing interesting content to your loyal fans/followers. The main use of Bit.ly is to make “shorter” version of your original link to your content. Also, you can use this tool’s extension to see how well the links that you share on your social media sites are performing. Bit.ly will become more useful when you conduct Twitter campaigns as you can post only 140-character tweets.

There are other reliable tools out there (both free and paid versions) on the web that social media marketers can use in their campaigns. But keep in mind that when you choose paid applications for your marketing campaigns make sure that they are highly helpful and do not waste your time and money.