According to the reports of the Content Marketing Institute (CMI), 68% of B2C marketers and 58% of B2B marketers feel that their content is ineffective. This brings the challenges of content marketing strategies in the spot light, particularly on social media where companies target ever-growing audiences. The obvious dilemma of why content marketing brings so
Internet is perhaps one such technology, that has revolutionized the human life in a way unlike any other. Today, there is almost no field remaining untouched by its influence. Be it education, business and marketing, scientific development, internet has its finger prints everywhere. It is in this context one can analyze the role of social
Social media has major inroads into the mainstream media domain in the recent years. With its power and influence increasing day by day, it seems soon they will become part of the mainstream media and shred the tag name of ‘alternative media’. They are surely not the alternative option today. So what will happen to
