Do You Know that Video Reviews can Increase Your Customer Base

As the holiday shopping season started last week, businesses are spending more money marketing and advertising campaigns on the web and on the traditional platforms to attract more and more customers to their store. Most businesses go for usual marketing strategies such as colorful ads on Facebook and other social media sites, Christmas-themed ad videos and much more. According to experts, these businesses do not realize the true potential of video reviews of their products and they can help to acquire new customers into their loyal customer base.

Video reviews are much like video blogs which are posted on business websites that are more interactive and attractive, creating a richer web experience for site visitors. You may be thinking why your business enterprise should be interested in producing video reviews and what can you get out of them that can improve their final outcome. Here are some salient features of implementing video reviews in your product awareness campaign.

  • A reviewer site is the first place where a user visits when he/she looks for a product online. Users want to know about pros and cons of using that product and the product review is the information which greatly influences a user’s purchase decision and not just the product description.
  • When it comes to purchasing a product from an online store, the most beneficial type of review is the product video review. It provides you hands-on feedback from someone who has personally used the product.
  • Many content marketing experts say that most businesses are not even aware that there are reviews on video sharing sites such as YouTube and Dailymotion of the products they are currently selling. Due to this, businesses are not utilizing the benefits get them about from these online video reviews.
  • Another great thing about the video review is that it is more than just a review. If people like your videos on the YouTube or Dailymotion, they comment on it with their thoughts about the product, often providing very passionate feedback. There are some who may even insert links back to the manufacturer website in the comment section where one can purchase the product from their online store which in turn provides some SEO value.
  • Many businesses do not realize the fact that video reviews of their products offer tangible proof and trust made by customers in their product. When it comes to customer acquisition, there is no better way to legitimize a product than through a video review.

Benefits of Choosing Video Campaigns

These days, video marketing campaigns have gained immense popularity over traditional content marketing campaigns. By implementing video marketing strategies in your product awareness campaign, you can gain benefits and results such as high media attention, richer online experience, insertion of quality back links to your video blog, increased web traffic, increased credibility, more viewership and potential customers, increased sales leads and revenue. Some of the tested and proven techniques involved in a video marketing strategy include optimization with the right keywords, implementing linking tactics, posting videos on various video sharing sites and encouraging the users to share videos to their friends on various social networking sites.

One of the biggest benefits of using video marketing is that it helps your product in reaching out to millions of people within a short duration, and consumes only less from your overall marketing budget. You can get your videos viral if they got good quality content and thereby gain millions of views within days. There is no other form of marketing than video that can offer such impressive results with an affordable price tag.

With advent of technology, it helped marketers to produce videos with low budget as the hardware such as cameras, editing suites and other important components are now available at cheap rates. Many companies are now offering video production facilities at reasonable prices to business enterprises. For small businesses, they can even shoot videos with smartphones having excellent camera specifications.

For businesses, especially product manufacturers, video marketing is better compared other forms of marketing as the former provide instant results within minimum turnaround. With low price tag and minimum specifications, businesses can consult with professionals to produce videos with good and useful content.