Will Directories be SEO Relevant in the Near Future

When it comes to SEO, directory submission is one such technique that has been in use for a long time and online marketers submit websites to directories as they provide some valuable benefits. With SEO landscape changing year by year, people in the industry are asking the question whether directories are still relevant as we approach 2015 and beyond. Here are some suggestions made by experts at the recently held Pubcon 2014 in Las Vegas.

  • The SEO policies made by Google for online directories have changed a lot in the recent time, but experts observe that even though Google updated its policies from time to time, the directories themselves did not do the same thing. As you know there are high quality directories and bad quality sites, and Google has always disliked low quality ones and give least preference in its search results.
  • As long as links play a major role in SEO, they continue to be a part of Google search algorithm updates, then there is always will be a room allotted for directories that consist of high quality and authoritative links.
  • According to experts, if you focus on submitting your website to high ranking directories it does not get the desired results as far as Google penalties are concerned.
  • Many reputed web directories differ from others when it comes to delivering organic links and these top ranking directories are successful due to their editorial integrity. Websites that do meet a web directory’s editorial guidelines will not get approved and these kinds of sites are always getting rejected.
  • Many experts are on view that directories will exist for some time and stay relevant as they focus on the main perspective. It is not about just sending individual and good quality links to websites but it is about the curation of a high quality resource for internet users.

Benefits of Directory Submission

Many businesses submit their websites to reputed directories mainly because of the benefit of getting high quality back links. As Google and other search engines consider the number of back links, directory submission will give your site the required back links. Many online marketers find this strategy easier than compared to other link building methods. There are other benefits that need to be mentioned for the sake of small businesses that are looking for easier methods to boost their website presence.

As you know, most online directories attract a lot of visitors each day and when you lists your site in the top ranking directories, your site will get the desired search exposure and some quality traffic online. Commonality is very important in influencing your target audience in making favorable purchasing decision. So, online exposure is one of the important advantages of directory submission. Another important benefit is that when you submit your site to online directories, they will be included in the search index of Google and other search engines. If you have used the right keyword for your website submissions, your directory listings will get added in the search engine listings. This will send you targeted web traffic to your site even if your site does not have high search result rankings.

If you plan to include directory submission in your online marketing campaign, it is best to consult with professionals as they know which all directories offer top quality and authoritative links and save you from Google’s penalty actions.