Do I Need to Include Blog in My Website Promotional Campaign

When it comes to content marketing campaigns, you may have heard people saying that your site needs blogs to increase your search presence or increase your site traffic. Many experts say that a regular blogging will solve all your online visibility issues. According to them, routine blogging will increase your organic search traffic, expand your reader base, improve your engagement and position you as an authority. But in reality, it is very much different as blogging will not fulfill all your demands even if it offers good SEO value.

Some Real Time Examples

Now you may be thinking whether blogging is really the right investment to spend all your time and energy. Before answering that question, let’s look at some real time examples of why blogging is simply unnecessary. There are companies such as Google, Amazon and Johnson & Johnson which have already captured the hearts and minds of so many customers that their names are nearly one and the same as with their products. In other words, these brands have the benefit of already being a household name. Do you read blogs to buy products such as Band-Aids or iPhone? Sure, most brands post infographics on their site, but there is no real blog, and you were going to buy their products anyway, right?

When you make any online purchase, you don’t have to read a blog to find Amazon, it will be always placed in your bookmarks tab on your desktop browser or you have installed it’s an app on your Android or iPhone device. For this kind of audience reach, the online shopping portal doesn’t require blogging. The well-established retailer Target does not need any blogging strategies for customer engagement as it was popularized by Oprah and Tyra by nicknaming the brand as “Tarzhay”. And shoppers only got loyal as they added designer labels at discount prices and it didn’t affect the brand even if they didn’t have most of their products available on their website. The company site still doesn’t need a blog to get customers visiting their store as the site has got a lot better in the past decade.

Blogs aren’t the Only Way

For attracting new customers, a blog isn’t the only way and for instance, if you live less than a mile from the nearest grocery store, and you can get there and back within minutes. If the next nearest grocery store has the most interesting blogs on their site, you still don’t go there when you miss an ingredient. But if that store sends something valuable such as a coupon in the mail, you may try them out when it is less of an emergency. Here the point is that different types of businesses need different types of marketing strategies to get customers to be aware of their brand. Also, this does not mean that you will never have to create a blog instead you will be going to need it when your rate of growth slows in any of your social channels. But if you have crunched your numbers and a blog doesn’t deride out for now, use the marketing campaigns your customers are already responding to.

When Do You Need Blogging

If you think that your site requires an effective content strategy for boosting online traffic to your website, then you can include the blog which must contain good quality and fresh content. The more content you create on your blog, the more surety you have to showcase on your social media channels, emails and other reputed blog sites. People will share blogs if they find those blogs highly engaging and some of those people who share, it will be potential customers who haven’t heard of you before. You can connect with your potential customers via blogging and it is an excellent strategy for active interaction between you and your customers.

Furthermore, regular blogging will add to the discussion of a fresh perspective on what’s going on in your industry. You can help others out by sharing your interesting stories and thoughtful commentary. At the same time you can build your authority and the authority of your company. So, if you are planning to invest in blogging you need to do research on various aspects related to your business which include current market scenario, your customer base and their response to your promotional campaigns.