You cannot build effective SEO for your website when you don’t have the right content strategy. We know that engaging, informative and top quality content is the basic foundation for every SEO effort we undertake. Marketers and advertisers are looking for ways to create quality content for gaining high user traffic from their websites. If your website consist of existing content and you want to use it for achieving top ranks in SERPs, then you must have heard of “evergreen” content. For those who haven’t heard about it can be explained as the content that won’t lose its priority or importance over a period of time. Few examples of evergreen content can include news articles, monthly statistical reports, historical information and biographies of famous personalities.

Businesses and other organizations can use evergreen content along with timely content for creating well-structured information in your website that will satisfies both search engines and your site visitors. For creating evergreen content, you can include:

  • Informative articles that are posted few years back and attracting traffic even today. For example, you update your site content with old articles about link building, online reputation or responsive web design that have got visitor traffic irrespective of time.
  • You can add interviews that can attract site visitor’s interest, so that you can interact with your site visitors socially. Some interviews that are posted years ago can create interest in viewers thereby can create new site traffic.
  • Every website has an “About Us” webpage describing the purpose of the website. Most of us don’t know that the “about us” webpage can get good PageRanks and good backlinks if they are updated time to time.
  • As you know, reviews are engaging form of content as they provide detailed information about services or products. If you are running an e-commerce business, then you include positive reviews about your products and these user generated content will fetch you high SEO rankings.
  • Historical articles are another form of evergreen content as they are informative and educational and they can help visitors to stay longer in your website.

Search engines like Google and Yahoo are serious about content quality, so you need to be careful while creating content that is relevant to your website. For creating evergreen content, you must come up with techniques that will ensure the results you get will remain for long period of time.

  • As most content we create have a limited lifespan, first we need to determine the lifespan of our content according to the search behavior of our targeted customers.
  • Try to tailor your content according to the interest of your site visitors. People only look for only that kind of content that is simple and easy to understand, so you have to avoid technical jargon as much as possible.
  • For creating evergreen content, you include tong tail keywords that are suitable to your content. You can utilize keyword research tools that are available online to enhance your SEO efforts.
  • Once you determined the keywords to target and the lifespan of your content, the search engines must know that your content is keyword centric and focused on targeted customers.

You can also utilize social media sites such as Facebook and Twitter to share your evergreen content as they have possess high active user traffic all the time. Remember that you need to refresh your evergreen posts weekly or monthly and insert new information wherever necessary. You need to set alerts on future dates to check on your evergreen posts so that you can make appropriate changes and this will make sure that your content won’t be sitting dormant for the entire period of its lifetime.