Who decides the performance of a website? Of course, web designing determines how attractive the site is and draws more attention to the site. But the judge which determines the rank of the website is the search engine. So Search engine optimization tools are vital for developing your website because we continuously strive for driving traffic to our site. There are many SEO tools which are emerging in this year 2014.I would like to discuss some of the features of the latest tools:

Google Webmaster Tools

If you want your website to be tracked and list out all the errors, then Google Webmaster tool is the best option that you have in your hands.

How does this tool help in increasing the rankings of our website?

  • Imagine you create a very important and significant web page in your site and the search engine does not “crawl “because of few errors in your page!!Well, Google webmaster tool brings a solution to this problem by referring those pages which consists of faulty mistakes or errors. In addition to that, it points out all the broken external or internal links so that we can “mend” them.
  • Indexing of pages is automatically done by this tool.
  • The task of choosing a domain name is completely yours!!

Majestic SEO

  • It is also known as “link intelligence tool “because it gives you all information about the updated links and history of the back links.
  • It is the best tool to check the competency level of your enemy websites as it provides you a detailed information about it

Open Site explorer

  • This tool enables the filtering of back links based on the source and destination.
  • Authorization of the page and domain details are clearly given in detail on the page where the back link is found.Again,if you want to know what actually is the ranking of your competitors website, Open site Explorer acts as an efficient tool. The actual creator of this tool is SEO Moz which is also enlisted in the latest SEO tools.

Screaming Frog

  • Screaming Frog SEO spider is a small program installed on PC to face the common SEO issues.
  • The perfect option if you are looking for a domain change
  • Helps to maintain a consistent website and helps to monitor your competitor’s website.

Firebug

  • Firebug is a Firefox plug-in which helps to you to find out whether the code written is SEO-friendly. It can also trap all the http requests which obviously helps us to find links which slows down the ratings of the site.