Social Media is Now the Most Preferred Marketing Channel for Businesses We know that the only platform where millions of people socialize via the web is the social media, and thanks to the popularity of smartphones and tablets worldwide. This opened new opportunities for businesses to implement their marketing campaigns effectively compared to traditional marketing
How to Reduce the Gap between Your Brand and Your Target Audience using Facebook When Facebook was introduced in 2004, the main objective of the team behind this social media site was to attract students into social networking. After gaining popularity surge, it did not take long for businesses to realize its potential as a
Amazon and Facebook are a Threat to Google in terms of PPC Advertising When it comes to global internet user traffic, Google holds the top position and the search engine utilizes this huge chunk of web traffic for generating billions of dollars in terms of ad revenue. Currently, Google is the most used search engines
