Pinterest Can Help You in Driving More Sales in Six Ways

Online shopping has now become a trend worldwide, thanks to the wide reach of the internet and the huge popularity of mobile devices. People nowadays search information about a product online before buying it and they even look for feedbacks, reviews, or comments about the product or service in social media sites. Social media is gaining more attention among retailers as they have more customer’s penetrating ability compared to traditional marketing methods. Visuals such as images and videos speak more than just plain blogs and articles, and in social media you can get more likes and shares for your brand if you post relevant images or videos related to your product/service.

PInterest is one of the new entrants into the social media arena, started in March 2010, this image sharing site has now got 70 million users worldwide. Pinterest attracts people with a purchasing intent than compared to Facebook and Twitter that attracts their followers with intent for conversation. According to Bizrate, over seventy-five percent of Pinterest users visit the social media site to get inspiration on what to buy while only seventeen percent of Facebook users visit the popular social networking site for inspiration to buy. When you are on Pinterest perusing through all those images it inspires you and encourages you to take an action. And, you just do not get the same feeling on any other social network. If your retail business needs that kind of strategy to more sales for your product then use the following tips given below.

  • Choose Quality over Quantity for Images – To make your images to get more repins, you need to focus on the quality of images you post than compared to quantity of images. To stand out on a user’s home feed your images must be sized at least 735×1002 pixels. According to a recent study, purple, pink and red seem to promote repining, while blue, black, yellow and green seem to suppress it. 
  • Placing the “Pin it” Button – To trigger people to share the image of your product, you need to place the “Pin it” button close to the image. According to a case study posted by Pinterest, the popular digital food brand Allrecipes stated that 3 months after adding the “Pin it” button on each recipe page, and they got more 50,000 recipes that were pinned in 139 million impressions on the image sharing site. Also, Allrecipes got 900 percent more clicks on their Pinterest content. 
  • Use of Pinterest Analytics – You will have access to Pinterest’s analytics once your website is verified by the image sharing site. You will learn how your pins are performing and it will help you determine what type of images to create in the future. It is important that you check your analytics once a month, so you can make changes to improve your performance on Pinterest. 
  • Email Marketing – According to many marketing experts, when you market your product via email, your target customers spend 138% more than people who do not receive email offers. You can take your traffic-generating pins and highlight them in your email marketing and ensure you add the link to that pin so Pinners can share those on their Pinterest page. 
  • Making it Mobile-Friendly – As more and more people use mobile devices to check their social media pages you can divert those traffic to your brand page. According to one survey, 80 percent of Pinterest users use their mobile device when using the image sharing site so you need to make sure that you are checking your pins that show up clearly. 
  • Utilizing Your Top Pins Offline – The retail giant Walmart experimented a marketing strategy on Pinterest last year, which aimed at boosting its connection with customers. From crafting to culinary activities Walmart noticed a big trend of mason jars on Pinterest. They saw it as an opportunity and they decided to utilize it, and it will change their retail atmosphere to reflect what Pinterest users are looking for.

Pinterest is one such social media site where competition is low compared to Facebook and Twitter and you can leverage its features to your benefits and thereby boosts brand awareness and induce maximum sales.