Fulfilling Your Affiliate Program Needs with 5 Affiliate Marketing Tracking Software Platforms

Affiliate marketing is said to be one of the most popular, effective, and easiest ways to make some extra and it is also a great way to spread the word about your brand. For those people who are not familiar with term ‘affiliate marketing’, it is a type of marketing based on performance in which a company rewards one or more ‘affiliates’ for each potential customer brought by the marketing efforts initiated by the affiliates. It’s a fact that this type of marketing strategy requires time and money and if you are busy with your day-to-day business activities, then you need to find a way to promote and manage your affiliate program successfully.

The answer to your dilemma is by using affiliate marketing tracking software that will keep tabs on cost-per-click, cost-per-acquisition, cost-per-impression, and cost-per-sale. Given below are some programs that will take care of your affiliate program requirements. Note that this list is placed in no particular order and has been selected because of the quality of the service and online reputation.

CAKE

If you are looking for a complete management system to track and optimize your affiliate network then CAKE should be able to fulfill your affiliate marketing goals. You can view the overall performance of your networks, review analyzing results, and manage contacts, underneath one convenient dashboard. CAKE is a software platform based on the cloud and it is equipped with a wide range of features such as real-time metrics, multiple payout formats, fraud protections, campaigns targeted by location/device, individual portals for clients/affiliates, referrals, and 24×7 support. Pricing is based on the usage of this customizable management tool and the needs of your business.

LinkTrust

LinkTrust claims to be the most precise affiliate tracking software available on the market. It began operating since 2002 and it consists of customizable interface that allows you to track essentially any sort of advertising online and offline such as server posts, cookies, pixels, CPC, CPA, mobile traffic and pay-per-call. You will also have access to filter options for traffic, top-notch support and remote traffic agent which is a feature. Currently, the affiliate marketing tracking software is available with 3 options – Advertiser, Network and Lead Gen Setup.

OmniStar

According to OmniStar’s website, it has been providing services for over thirteen years and it is the most popular affiliate software. The software is better straightforward and has better tracking capability, and it is easy to set up. Also, OmniStar integrates with every payment gateway or shopping cart, OSI Affiliate Software, and connects you with new partners and customers social media and improved search optimization efforts. OmniStar also provides five pricing options of which you can choose the most affordable and suitable one.

HasOffers

Lucas Brown and Lee Brown established HasOffers in 2009, and thanks to being innovative and featuring a system that is reliable, flexible, and scalable, this white-labeled affiliate tracking software has become an industry leader. Some of the prominent features of HasOffers include an unlimited amount of affiliates, a two-way API, fraud protection, a mail room, dedicated solution option, and the ability to convert currencies. You can use HasOffers as an ad platform to promote your online retail business besides tracking your affiliate network. You can try a 30-day free trial and if you are impressed with its services, then you can choose any one of the 3 options – Pro, Enterprise, or Custom plan.

IDevAffiliate

This software has been in existence since 1999 and it boasts as the numero UNO in the affiliate tracking software market. With iDevAffiliate, you can design your own payment structure, promote offers through banners, brochures/videos, lightboxes, and create reports that determine daily activity and track marketing statistics. There is also a built-in shopping integration that is compatible with most cart and checkout systems. The iDevAffiliate software is available in four editions – Standard, Gold, Platinum, and Black. You can lease the software for a monthly if you do not want to purchase it.

There are other affiliate marketing tracking software platforms that are good as the above ones, and they include Impact Radius, Lead Dyno, Affiliate WP, Hit Path, and Click Inc. Before making your purchase decision, first go for trial use and ensure that the software has all the features you need to carry out your affiliate marketing goals.