Even though we survived the great economic recession, many big and multinational companies are searching for ways to maintain their leading position in their own fields. There are many small businesses especially start-ups cropping to lay their footprint with bigger counterparts. But these start-ups need considerable exposure to attract clients or customers who are interested in doing business with them. To build that kind of exposure, they need SEO so that they can expand their brand visibility far from their operating territories. To build SEO strategies specific to your needs, you can include some suggestions that are explained below.
- List Keywords according to customer’s search behavior – Instead of going to the usual keyword research, spend some time on determining what customer behaviors your business want to be part of and what concepts you want to be associated with. According to many marketing experts, your business get the required online visibility online when you consider the key factors that include content, people, functionality, search data etc. After taking concepts and customer behavior into consideration, build a strategic list of keywords for future SEO purposes.
- Utilize the maximum from Webmaster tools provided by Google and Bing – If you already have a website, first thing to do is to register with Google and Bing Webmaster tools and submit your sitemap. By doing this, you can inform Google and Bing about future content updates to be loaded into your site and so that the search engines will prioritize your content according to its importance. There are so many features in Webmaster tools of Google and Bing that will help in enhancing your site performance.
- Invest on Content Marketing – As you are aware that the content marketing is the one of the key building blocks of SEO, so you need to focus on providing your audience/customers with good quality and informative content. Since Google’s Hummingbird update is roaming around Google’s search network, you must be ready to build an effective plan for content creation. The successful implementation of your high level plan will tell about user’s site experience, social acceptance and the type of people you hired for the job.
- Make a firm base on major social media platforms – You cannot avoid social media as they have the highest active user traffic all the time. Putting some efforts on a social media marketing campaign can help your enterprise to establish a presence on the local market and helps in raising awareness about your products/services. First, you select which of the social media sites is the best marketing platform for your brand promotion or product/service awareness. After setting up a business page in a social media site of your choice, try to participate in discussions related to your business area, interact with your users/customers, share quality information and give them incentives so that they will come back for more.
Without any effective SEO plan, no start-up enterprises can conduct their business activities and cannot compete with their bigger counterparts which functioning in the same field. As you know, you need the support of customers to gain upper edge over your competitors and to realize your goals you need help from professionals who have helped such start-up enterprises to rise in the past.
