For Getting Better Results Share Your Web Content on Different Platforms

For most small and medium enterprises, paid website promotional campaigns are not a viable option for them as they are limited by budget constraints. For these businesses, they can spend their time and money on content marketing as it is a proven strategy for reaching your target audience on the web. When it comes to content marketing, posting web content is a must to keep your website updated and develop a consistent audience. Your target audience’s decision making process depends on the information you shared, and it can help you build partnerships, boost credibility, and most importantly, to make your site more friendly towards search engines.

Now you may be thinking how to make all things possible, obviously you cannot just write an article, post it on your website, and expect your audience to discover it. You need to spend time promoting your web content on all the platforms where your audience usually makes their presence. Here are a few ways on how you can get the most out of your content by sharing it on different channels on the web.

Use of Email Campaigns

If you want your new blog/article to reach your target audience in an instant, email campaigns are the most appropriate solution. For instance, if you have at least 1500 email subscribers to your blogs or news section, you can drive these 1500 subscribers to your site by pointing them to your recently posted a blog or news article. According to many industry experts, email campaigns tend to be beneficial for startups and small enterprises in terms of cost, scope of audience, and potential conversion from a single email campaign. Sharing your content via this platform will definitely give you data to measure your success in email campaigns. The following tips can help you to begin your email campaigns by assuming that you have a list of valid email addresses.

  • Use real email id, not a noreply@email.com or info@email.com. Let your email subscribers know they can talk to you through email.
  • You need to keep your subject line short, yet catchy. Similar to title tags, it should be descriptive as possible.
  • Select the right day and time to send your emails as it increases your open rate.
  • Do not forget to do A/B testing for determining the effectiveness of your campaign.
  • Do not forget to optimize your website for mobile devices as these days most people open their email through smartphone or tablet.
  • Finally, when send emails make sure they do not become spammy.

Getting Help from Content Creators in Your Industry

Another way of sharing your web content is to get in touch with experts in your industry who already writes about your topic. By approaching these experts, you can enhance your contact list with influencers who might able to help you promote your content. Since you are promoting a business online, building ties with your industry experts definitely make a lot of sense, and can be more effective than promoting your content all by yourself. Keep in mind that your efforts must not go for gaining links, but for reaching a more targeted audience by sharing your content to their social connections.

Assuming you have the article ready to promote, looking for people who may be interested to share your web content can be a good approach. You can start by using Twitter to find more content creators in your industry or identifying the top blogs in your industry with high user and social engagement using your target keywords in organic search.

More Shares from Social Media

When we speak about sharing content online we cannot avoid social media as it has a wide active user base all over the world. If you have a wide targeted follower base on your Facebook or Google+ page, this can make it easier for your content to be seen by existing readers. Facebook or Twitter fan/brand pages enable audience interaction on each post so that you can communicate directly with your audience. So if the methods listed above do not work, this option might help you in terms of promoting your content to your audience. Here are some valuable tips for sharing your web content via social media channels.

  • Do not overuse hash-tags for the purpose of sharing your content
  • You can share your web content at non-peak hours
  • Use images sharing a post on your social pages as it more attractive
  • Use at least 150 characters in your description and make it descriptive as possible
  • Encourage clicks and interact with your audience who engaged in your post.

When developing your content, make sure that it is highly informative, engaging, fresh and highly readable, especially for mobile devices. You can include images and infographics to your content so it will look more visually attractive.