How Your Digital Marketing Agency can Attract New Clients

For the past few years, search engine optimization (SEO) has proven to be very effective in boosting website visibility, brand awareness and thereby more conversions for the site. Due the internet surge and the rising popularity of mobile devices, most business organizations are now relying on SEO to boost their brand reputation and creating awareness about their products and services. Due to this rising demand for SEO, many service providers have cropped up on each corner and there are small and startup SEO agencies that are facing difficulty in getting new clients. But the good news for these companies is that the continued expansion of the internet makes it easier to find new clients, .i.e., if you take a little time to consider the approach.

Your push toward new SEO clients should be twofold. In one respect, you need to find where your potential clients will be, and second, you need to better build your own credibility. When it comes down to it, you need to be building and pushing your brand continually to the higher level.

Building Brand Awareness among Your Target Clients

For your target clients to your company’s work profile, you set up social media accounts such as Twitter and LinkedIn, and these sites allow you to follow other SEO professionals and become involved in the public conversations. Even though this is a slow process to gain brand recognition, but it is a solid way to start and establish your brand. The microblogging site Twitter is a smart and simple way to create online visibility, and you can build a community on Twitter to shape your online reputation and serve as a thought leader.

When you are using professional networking site LinkedIn, it is the perfect place to showcase your work profile. Most professionals use this site to find project leaders and new service provider or agency partners all the time.  You can establish SEO experience and become a source of knowledge for trade-oriented LinkedIn groups which in turn help in increasing your trustworthiness.

Another way to build your credibility and visibility is through guest posting on SEO-related websites. These websites include Search Engine Land, Seround Table, Search Engine Watch and Search Engine Land, are a great way to attract more clients to your firm. A give-in is that your guest post links back to your own site property somewhere. You need to make it easy to find information about the specific search optimization services your agency offers from that link. While you continue to build momentum with your web presence, you should also target your clients and reach out to them directly.

Find those Clients who are Ready to Invest in Your Services

While search optimization can work for just about anyone online, not everyone will pay for SEO services. Finding those clients who are eager for SEO makes it easier to do your work and much more lucrative. In every aspect of prospecting, prospecting tools such as LeadJoint and SEMRush can save your time and effort. Online tools such as LeadJoint uses cutting-edge technologies that can blend and analyze large datasheets and help you find websites that are suffering in search. Also, LeadJoint uses complicated algorithms to see movement in the search engine results, which provides a lead-in to land a new client.

More traditional online tools like SEMRush and SpyFu will update datasets regularly to offer a better view into the market. Using SEMRush, you can view potential clients that have engaged in large ad spending, also these clients will likely to be more apt to spend on organic search results as well.

You need understand the pain points of your potential clients that will help you better find business. For instance, Google’s recent rollout of mobile-friendly algorithm update is a nice opportunity for you in reaching out potential clients whose non-mobile friendly sites are affected by this algorithm update. These kinds of opportunities can be seen as an entry point for SEO startups. Understanding that many clients many have been burned in the past by unprofessional SEOs, you can use that to your advantage. Improving a client website or working on a small project is a great way to build trust with them. For your SEO startup firm, you can target those local small businesses that may not have a site strongly focused on user experience.

Conclusion

Before accepting SEO projects, you need to know your own strengths, and also as SEO landscape is ever changing, your team of specialists must be aware of current developments to keep up with change. Your team of professionals must be qualified and skilled in main SEO areas such as content development, SEO web design, link building, off-page and on-page optimization, PPC, and social media optimization. Your SEO agency will stand apart from your other SEO counterparts, if your offer services such as Penalty Recovery ORM services.