Seven Reasons Why Paid Social Media Campaigns is a Must for Your Business

According to eMarketer, most small and medium business enterprises give more priority to social media for their marketing and advertising purposes. Their goal of better social media presence is achieved only when their website is well designed and optimized to user experience specifications. For the past few years, online marketing industry has embraced social media wholeheartedly as it got more active user traffic and can conduct more lively user interactions. With new social media sites such as Pinterest, Vine and Instagram becoming popular among young audience, many big brands are investing heavily on these sites to get their attention. But these days, doing marketing campaigns on social media free-of-cost are somewhat over. You need to allocate a considerable amount from your marketing budget so that you can invest it on paid social media campaigns. Here are seven reasons why you should do it.

  • Getting Organic Reach on Facebook – For some time now, organic reach in Facebook has been in decline and the number of users who like your business page is not the actual size of your audience. Also, Facebook has started restricting the visibility of promotional posts in users’ news feed with the aim of increasing the visibility of organic content on its site. With organic reach rumored to be as low as ten percent, if you want to enhance your engagement, you firstly need to make sure the audience sees it, and you have done it with paid ads offered by the social media site. 
  • Twitter Volume – The number of tweets being posted daily is continuing to rise more than 500 million, and to get your message seen above of all of the noise is very difficult without the assistance of paid advertising. There are some interesting Twitter advertising campaigns which are highly affordable even to small business owners. 
  • More than Just Free-of-Cost – Even though social media has high active user traffic and free-of-cost, for getting the same benefits as of SEO you need to pay. For instance, you can look at the recent reaction to the music streaming service Tidal which is seen as a worthy competitor to Spotify. Getting your head round this is not easy, but it is simply a result of the social channels having tough commercial shareholders. 
  • Don’t Rely Only on Social Media – Similar to most things in online marketing, social campaigns work best when it is tied up with other marketing tools. You can use email along with social media or you can connect your CRM email database with Twitter or Facebook to maximize up your communications, giving both platforms an extra boost. 
  • One Platform to Achieve All of Your Goals – Even in this internet era, there are businesses that utilize traditional marketing methods to get a response from their potential customers, and some of these methods are TV and billboards for brand awareness, direct mail and print publications. But if you use social media, then you can achieve a wide range of marketing goals such as direct response, brand awareness, market research, lively customer interaction, and many more. For achieving all of this, you need to pay for a tool that could show all of that. 
  • Does Paid Social Campaigns Give Results – Many studies conducted by market research firms have shown that paid social media campaigns do provide positive results for businesses. For example, you can take the case of Facebook Ads where you can expect engagement levels between one percent and three percent, far greater than you would expect from an alternative paid ad channel such as Google Display Network. 
  • Affordable for Your Budget – If you feel doubtful on whether to pursue paid social media campaigns, first test it by yourself. You can start a paid social campaign for as little as you like, there are campaigns that cost under 150 dollars. So, try a small scale one and see how you get on, and unlike more traditional media platforms, this is not only reserved for the big players.

These days, social media sites such as Facebook, Twitter, LinkedIn and Pinterest have their own paid advertising platforms to help small businesses for easily carrying out their promotional campaigns. If you are running a small enterprise of your own, now is the time to try these campaigns gain all the benefits.