More Engagementon Twitter can Maximize Your Brand Promotional Efforts

Businesses love social media because the number of active users they can target with their products/services compared to any other platforms. Also, businesses can make live interactions with their customers, which are highly helpful in increasing brand awareness, positive reputation and more conversions. Facebook and Twitter are the two most preferred marketing platforms as each of them got million of active users worldwide.

If you want to boost engagement in the microblogging site Twitter, you need some unique strategies so that you can divert more quality traffic to your business, and thereby you can increase ROI and sales. In a casual environment, Twitter can help you to engage in conversations and reach your customers as per many experts in the industry. Here are a few techniques that will help you fulfil those goals in minimum turnaround.

  • You need to Tweet when they Tweet – It is important to know when your audience is on the web. The best time to tweet will differ depending on your business and the audience you want to target. There are various paid and free tools that can suggest the best times to publish tweets to reach the largest audience. Throughout the day you can post messages and regularly review Twitter analytics data. By logging in to twitter.com, you can get detailed reports for developing your next campaign. Then, you can examine the impressions and engagement rates of different content to determine what is most popular, and then adjusting your strategy to maximize the results. 
  • The Content You Post Must be Interesting – For developing an effective web presence on twitter, you need to know well about your audience and executing a well-planned content marketing campaign. If you publish content that they find intriguing and compelling, then your followers will naturally stay interested. Tweeting visual-based content such as images and videos are proven to be more engaging. Your business is already on its way to building an interactive audience by sharing fresh and relevant content.
  • Building Loyal Fan Base – You build a loyal fan base within social media, which is said to be a great benefit for businesses. Setting up communities in Twitter will amplify engagement by joining existing discussions within various communities. These lively interactions will expand your message’s reach to a wider audience that is already interested in similar content. You can look into the hashtags that are trending at that time and connect it to your business to start conversations or engage in the conversations already happening in your community. 
  • Starting Discussions – A more direct approach is required for some audiences who are not so active in discussions or other web-based events. If your followers are not participating in these discussions or debates, then you can start your won conversation by posing a question to your audience. You can persuade your audience to give feedbacks and you can post tweets than include a call-to-action. By doing this way, you can convince your audience that your brand is conversational type. 
  • More than Just Sales Talk – Interaction with your audience should be in a two-way, irrespective of the platform. You can take the time to acknowledge or respond to all of the mentions that you receive. Twitter users are more likely to participate and brand promotional events that they know are responsive and friendly. To be more comfortable in reaching out, you can add a personal touch to conversations with your Twitter followers.
  • Tweet on Weekends – Do you know that the engagement with your Twitter followers on weekends is 17 percent higher than on weekdays? According to Salesforce’s research study, there is an inverse relationship between businesses that tweet of the weekend and the engagement rates on the weekend. But this does not mean you need to tweet only Sundays and Saturdays because tweet engagement is still high on weekdays. According to Salesforce, businesses get 30 percent higher tweet engagements during 8am-7pm which is called the “busy hours”, than compared to tweets generated during 8pm-7am which called the “non-busy hours”. This even includes tweets posted on weekends.

The above mentioned tips will help in boosting engagement on Twitter, thereby raising more quality social media traffic and converting them into sales.