Six Best Ways to Gain Online Visibility for Newly Developed Business Website

These days, launching a new business website must be done according to the SEO guidelines put forward by Google, Yahoo and Bing. Also, Google is rolling out new algorithm updates on a yearly basis, organizations that are doing business online have to be careful not to get penalized by search engines for implementing spammy SEO tactics. Furthermore, you cannot ignore social media as Google considers social media optimization (SMO) to be a vital ranking signal in the SERPs. For any startup venture such as eCommerce business, there are some basic strategies that you can follow if you want to keep your edge in the ever-changing landscape of the internet. These strategies have worked for many businesses and you can use these strategies to build your own and unique website promotion campaign.

Use Content Management Systems such as WordPress

These days, everyone knows the importance of content management systems (CMS) and their benefits such as high reader traffic and online brand visibility. There are many CMS systems, you can use and the most popular ones are the WordPress, Drupal and Joomla. If you want to create a simple and search optimized website then you can set it up on WordPress. WordPress is easy to set up and optimize, comes with a massive range of plug-ins for add-on functionality, and themes for design. Keep in mind that you will get only limited features if you opt for the free WordPress version. With your WordPress or Drupal site as a base, you can set up your own social platform for gaining more quality traffic.

Using Responsive Web Design

You cannot the mobile devices as they are replacing desktops and laptops when it comes to surfing the web. Also, Google’s latest mobile-friendliness algorithm update that was started rolling out last month gives a boost to responsive websites in the search engine results. You need to make sure that your WordPress or Joomla-based site must be responsive. You need to adopt responsive website design as this will give your site the ability to adapt to different browser sizes, your content will get resized and rearranged to fit on the mobile device screen.

Blogging At Least Once a Week

To quality search traffic to your new business website you need fresh, informative and useful content. Here you, can you post blogs regularly, but it need not be text only rather you can insert visuals such as images, slideshare, PDF, videos, etc. If you are stumbling for blog topics than you can start your blogging campaign by interviewing your customers/clients. You can ask them about their “pain points”, the issues that they face in their business and how they think you can help them to solve those issues. Then you can start working on your blog. If you do not have any customers yet, then visit a Q&A site such as Yahoo Answers or Quora.com and see what sort of questions people are asking about ventures like yours.

You can use Google and other keyword research tools to get the right key phrases that users type in to get information and you can add these keywords into your content so that it will be better displayed on the top of search results. Do not forget to add social sharing buttons on your blog so that your audience can share your content on their social networking page.

Social Media Optimization (SMO)

Whether you are a B2C or a B2B enterprise, you should have considerable presence on all social media sites that your target audience is present on. At the very least, create a business page on every social media website you can think of so that no one else can misuse your business name. Many SEO industry experts recommend starting with a presence on Facebook, LinkedIn, Twitter, Google+, YouTube and Pinterest. Also, you can add more listings if your startup venture needs it.

For B2B enterprises, you can build active communities in LinkedIn and Twitter, and for b2C enterprises, you can use Facebook and Twitter. This is the very minimum that you must do for your new website if you want to maintain your search result ranking position in Google. Your social media pages must be updated regularly with interesting and relevant content that will promote active engagement with your social media community.

Conclusion

For startup ventures, getting online visibility for their newly introduced brand is not an easy way. If you have limited budget for online marketing campaigns, approach experts who are ready to assist you after accepting all your marketing and budget demands. Even if you know about SEO and other online marketing tactics, it is better to consult with experts before implementing your own promotional campaign.