You Can Distribute Your Best Content Using 5 Social Media Marketing Techniques

It is hard to produce good content these days as audience chooses only those brands that provide them relevant and useful information. Also, search engines such as Google provides more visibility to those branded websites with top-quality content. Now, you may think that posting content on your site may get more clicks, comments, and social media shares. But in reality you won’t get the results unless you share that content in places where an interested audience might see it. For instance, you see content posted in forums, social news feeds, and newsletters. The posts that show up over and over are not necessarily the best ones – sometimes, they are not even of top-quality or fresh. But they are well distributed, and thereby they get more attention from their targeted audience.

Other than posting content on your website, you can get more readers using social media and it is the perfect place where you can extract more targeted web traffic. If you do not want your content to die in isolation, here are some social media marketing techniques for content distribution.

Multiple Posting on Your Social Platforms

You may be distributing your content via your social media brand pages. But you need to re-post that content on a regular basis as average shelf life of a post is than 20 minutes. If you target an audience in international level, then you should also consider posting during social media prime-time in all of your key time zones.

Inserting a Click-to-Tweet in Your Content

For ultimate sharing convenience for your readers, you can use the social media tool Click-to-Tweet. All they have to do is click twice and they are done. This tool also gives you more control over what your audience share, and you can develop post to say exactly what you want it to say. You can insert a trackable link and tag your Twitter account so your account so your company gets the credit for your content. This type of sharing call-to-action is especially effective for a quote or stat that a reader might want to share with their social following.

Share Content with Quoted or Mentioned People in Your Piece

You can share content with quoted or mentioned people in your piece and this can be a highly effective strategy, especially if you already have an existing relationship with thought leaders you mention in your infographic, eBook, or blog. Email tends to be the most effective way to share a piece with people, but if you do not have email addresses, a direct tweet at the person can be effective as well.

Re-posting Content in a Customized Fashion

You can re-post your content on social syndicates such as Medium and LinkedIn Pulse. Medium is a great outlet for re-sharing content, whether you share an entire post word for word or create a condensed or personalized version. It is really easy to share Medium posts on social due to their Twitter integration, and your content will look equally nice on desktop and mobile.

The same thing applies for LinkedIn Pulse. If you can get your blog featured, your content will reach a lot of people who may then go and check out your business on LinkedIn as well. You must note that Pulse posts tend to do better when focused around topics that LinkedIn users care about and some of them include job advice, business tips, self-improvement, and timely news.

These are some few social marketing tips you can use to enhance your content distribution strategy. When it comes to posting content on social media, make sure that your content strategy includes more visual-based, such as infographics, photos, videos, and animations, which get more shares and likes.