5 Search Optimized Tips for Boosting Your Video Marketing Strategy

We know that YouTube is the most popular video-sharing site and it can be considered as the second largest online search platform after Google. Also, there are many other popular video sharing sites such as Dailymotion, Vine, Vimeo, and Vivo. As the number of people viewing online videos is growing each day businesses also investing heavily on video marketing campaigns. Small businesses also can invest some considerable budget for this campaign and make it an integral part of their SEO strategy. You can optimize your video strategy, thereby making your videos to the top position in the SERPs.

You can write relevant content in the form of blogs, articles, PRs, and white papers, but one form of content that gain more attention within short span of time are the videos. You can create videos and optimizing them with the right SEO tactics to push your webpage or website to the top position in Google or Yahoo search results. According to many video marketing experts, videos with numerous titles, and how-to videos tend to get more views, and here are five SEO tips which will help in enhancing your video campaign.

Leave No Empty Space

Many industry experts recommend taking advantage of all open fields in the description of a YouTube video, such as title, annotations, and description. You can put social media and subscribe links in the empty space, or even the video itself, thereby making it easier for your target audience to share. You can use all top-searched keywords and can include them in the metadata.

Give More Focus on the Quality of Video Production

It will negatively impact your authority in the industry if you post an amateurish or a bootleg-looking video. When it comes to the production stage of a promotional video, it is important to get the lighting and sound right, at the very least. If you are going to make a professionally looking video then you need better equipment such as video camera, microphone, lighting systems, sound gear, etc. Or, you can even use still photos to use as thumbnail images to avoid the always-unflattering picture of a speaker making gestures. You can outsource tasks such as editing, closed captioning, and motion graphics to a reliable third-party service provider if you do not have time or have a tight budget.

Use of Smartphones for Shooting Videos

These days, you can buy a smartphone for a decent price with quality features such as sophisticated camera for taking high resolution images, and shooting high-quality videos. With it you can shoot a professional video and when shoot a video with your phone don’t forget to turn the phone sideways to avoid the distracting black bars on the side. As data plans becoming more reasonable and WiFi is more widespread, half of videos on YouTube come from mobile and it is increasing day by day. Also, you need to make sure to optimize your videos for viewing in mobile devices.

Make a Schedule for Posting Videos

Many of the YouTube celebrities like Jenna Marbles post new video every Wednesday for her 15 million fans. Just like her, you must also have a schedule for posting videos to attract your target audience. You must know that Google takes a serious note on user engagement on their search network. When it comes to YouTube, Google will check your video upload frequency and uploads on every specific number of months. But to rank higher you need to come up with a strategy on a weekly or two-week basis.

Keeping Them Interested

To drive more people to your website you can add a simple YouTube on it, and once they are there, there are some simple things you can do to engage them further. If you have a lot of videos, you can curate playlists and keep them organized. Like many celebrities like Ellen DGeneres and Jimmy Fallon do, if you dedicate the last few seconds of a video to an end card, that will remind your target audience to subscribe and interact. Also, you can do cross-promotion with other channels for driving additional traffic as YouTube being a commodity.