Digital Marketing Need to Evolve in terms of its Skill Sets

Nowadays, almost all businesses are aware of internet-based marketing, also known as digital marketing for promoting their brand. According to many recently held surveys, advertising and search marketing industry is currently witnessing an unprecedented growth compared to traditional marketing and advertising channels. New software technologies are said to be the main reason for this trend as it enabled digital marketers to enhance their tracking and performance capabilities, thereby offering better information and superior insights into online marketing campaigns such as search engine optimization, search engine marketing and content strategy.

Because of these technological developments, effectiveness of digital marketing campaigns is now becoming dependent on software for managing huge volumes of data and delivering this data to make the right decisions. These days, marketers and advertisers prefer software packages offered by Marketo, Eloqua and Adobe as they bring value to the table by creating orderliness in management. With their ability, marketers can connect the dots of information for making better decisions.

But the value provided by these software packages cannot be dwarfed by their complexity and this complexity makes the digital marketing skills necessary to manage and interpret the software critical, and these marketing skills are high in demand but short in supply. Many businesses that have spent on marketing software are finding difficulty in terms of employees who are qualified and experienced in using this software. This creates an opportunity for online marketers to maximize their organizational value and develop their skill sets for the future.

  • Knowledge in IT – Within most organizations, alignment between IT and marketing has been a source of disorder. This can be stopped if the marketing team of a company must have a solid understanding of cloud computing, application frameworks and relationship databases. This will help them to go forward with marketing software implementation and effectiveness.
  • Responsive Project Management – The ability to be responsive is growing in importance as the complexity of the marketing environment continues to grow. According to industry experts, agile project management has its roots in marketing, software development and it is something marketers and advertisers must adapt to.
  • Software Platforms – It is nearly impossible for someone to know all the platforms within the marketing technology industry and with that said, skill sets for marketing technology platforms that are within your field of expertise are crucial. For instance, to know how to utilize the most popular platforms, search marketers should be familiar with the capabilities of platforms within search, marketing analytics, content and tracking.
  • Data and Analytics – There are tools that facilitate the ability track campaigns back to ROI from every point, but the successful marketers who are having the core skills will attempt to dig deeper. These kind of analytic skills includes data manipulation, advanced Excel number crunching and web analytics.

Digital Marketers Must Embrace Software Technology

When it comes to a digital marketing firm, marketers with these software-based skill sets will be given more preference. Most marketing firms look for specialization and digital media to grow, and this means that they combine marketing platform management solutions into their existing capabilities. For a company’s success, critical skill sets are needed along with expertise in data extraction and management for each software technology category.