We know that there are website owners who use certain type of SEO techniques now called “black-hat SEO” for artificially boosting their website rankings in Google and other search engines. These website owners often get penalty actions from Google for using black-hat SEO tactics and their sites are stripped of their search result rankings. But
For any successful SEO campaign, solid keyword research needs to be done and with good keyword data in place, it is possible to move on to building a website that’s easy to rank in leading search engines. According to experts, there are people in the SEO industry who have the wrong idea about using keyword
It was a few months ago, when Matt Cutts, senior engineer at Google said that he loved to make HTTPS or SSL a ranking factor in Google’s ranking algorithms. But now, it seems Google has taken it seriously as it recently announced on its official Webmaster blog that those websites, upgrading from HTTP to HTTPS
Nowadays, online shopping has now become a regular shopping activity when it comes to using internet. We know that online retailers churn revenue by investing heavily on online marketing campaigns to attract targeted users to their products/services. As social media sites such as Facebook and Twitter contain millions of active user traffic, even many small
More and more resources are allocated to social media, yet, the ROI remains elusive. In the absence of relevant metrics, marketers will base their evaluation of social media efficiency on guesses and optimistic estimates. Social media marketing could never work at optimal efficiency unless you can determine how well social marketing tactics function. Thanks to
For quite a while now guest posting has been the favorite way of building links. However, this vanilla period seems to be coming to an end, as Google is expected to increase scrutiny on guest posts due to spam. Where do we post? The major focus of website owners and writers should be on the
