Content Marketers can Boost their Efforts this Year by Using Four Important Tools The importance of content marketing was increasing year by year and last year, more businesses started investing time and money into content campaigns than ever before. That is not much surprise when you consider the following facts found in a recent blog
It’s Time for Businesses to Make their Marketing Campaigns more Mobile-Specific With the 2014 holiday season pretty much over, many studies conducted during that time shown that the importance of mobile as a shopping platform in growing each year. According to data from multiple sources, mobile traffic numbers and even mobile e-commerce sales beat expectations.
Brands to Invest More in Mobile Advertising in 2015 In the year 2014, mobile advertising started to grow rapidly thanks to the huge popularity of smartphones and tablets worldwide. Most industry experts consider 2014 as the year of the mobile and there were countless blogs and articles that tell about the latest trends, predictions and
Amazon and Facebook are a Threat to Google in terms of PPC Advertising When it comes to global internet user traffic, Google holds the top position and the search engine utilizes this huge chunk of web traffic for generating billions of dollars in terms of ad revenue. Currently, Google is the most used search engines
Google is Now Serious about ‘Pirated’ Web Content in its Search Network When it comes to SEO, we know that it takes more time to get the desired results in Google compared to other search engines as Google is so serious about the quality of website content and links in its search network. We also
Bing Ranking Algorithm Assessing Content Quality of Web Pages Microsoft’s Bing has recently posted a blog about how content quality is assessed by its ranking algorithm. As we know, there are many web pages that are relevant for any given user query, but according to Bing’s Senior Program Manager Michael Basilyan, an effective search engine
