Which are the Five Must-Have Qualities Needed for an SEO Expert

Search engine marketing has now become a very complicated profession due to the rapid pace of change and innovation. An online marketer has to deal with the new dynamics fresh rules of business and innovative modes of engagement every day. Due to rapid changes in ranking algorithms made by Google, it has become very difficult for SEO professionals achieve quality search results with old and traditional SEO strategies. The simplest technique to remain competitive in your industry lies within ‘adaptability’ and changing techniques according to the specifications put forward by Google, Bing and Yahoo. Here are five qualities that a search marketers need and thereby wants to improve their success rate in 2015.

Be a Knowledgeable Person

In the current scenario, knowledge is considered as the greatest asset and if you are able to transform yourself into a knowledgeable worker as proposed by the management guru Peter Drucker years ago, your rate of success will be automatically gets multiplied. In the SEO industry, knowledge means the information and skills required to perform these given tasks on the job as well as off the field. How Google or other search engines operate, the changes they announce, different tools/technologies that are invented for the internet world, industry trends and what is being posted over the web must be your key concern as a search engine marketer. Keep in mind that a timing interface with the latest changes and fresh technologies can help you adopt a unique and better approach to the business. The results will help you gain a significant advantage over your competitors.

Be a Tech Savvy Person

If you have chosen search marketing as your full time profession, you cannot be successful as you thought if you are familiar with new and emerging technologies. The whole SEO landscape is technology-driven, and you cannot live and operate without smartphones, tablet computers, new operating systems, and dedicated mobile apps. Some of the most important apps for any modern day SEO professional include DropBox, WebTrends, Elite SEM, iAdSense, mAnalytics, EverNote, Google Drive, TweetDeck, Apple iCloud, and many more. You are encouraged to have those that are most relevant to your work. Here the basic rule is that if you do not know how to use the gadgets, it is impossible to maintain a professional status.

Importance of Content Cannot be Avoided

When it comes to search engine optimization, you cannot do it successfully for your site without high-quality and engaging content. When Google rolled out the Panda algorithm update, it lowered the rank of 12 percent of the entire search results only because of bad-quality content. Even in these days, fresh, informative and relevant content is the single biggest ranking signal for Google search algorithm updates. According to many industry experts, you need to focus more on ‘content utilization/marketing’ than content development in 2015. As a search marketer, you need to work on your content campaign and learn the art of creating and placing quality content in the right place. Many industry experts recommend SEO professionals to follow search engine guidelines, take courses in online content, and do not forget to check the latest releases by the Content Marketing Institute (CMI).

Update Your Marketing Combination

As mentioned previously that good search marketers need to be pretty good knowledge about his/her field of expertise, and they need to update their skills regularly. One of the important things an online marketer must keep in mind is ‘marketing mix’. The determination of the overall success of marketing is done by dividing the fair and right proportion of focus to different platforms. You need to integrate the latest trends such as marketing automation, mobile, and email marketing into your overall SEO and content marketing strategies. SEO professionals who effectively integrate their platforms earn 46 percent more leads than those who do not. This not only saves your time but also improves content utilization completely.

Necessary Communication Skills

A search marketer cannot find success in his/her career if he/she do not possess effective communication skills. An SEO team can only work properly if the individual team members require sets of communication skills so that the team can complete their assigned tasks on time and done it perfectly as per specifications. When you are making deals, exchanging mails, giving presentations and making announcements, you still have to be the official spokesperson of the deal. Therefore, it is essential that you work on your communication skills, learn protocols, and win the client with the power of communication.

These are the must-have qualities one need to possess in order to be successful in search engine marketing in 2015 and beyond.