Ways to Enhance Your Online Brand Exposure via Pinterest

These days, almost all businesses have a presence in most of the social media sites as they possess millions of active user traffic compared to search engines. Facebook, Twitter and LinkedIn are the main platforms for businesses in conducting their marketing and advertising campaigns. If you want to boost brand visibility by posting visual content, i.e. by posting images, then the popular image-sharing site Pinterest is the eligible candidate.

Launched in March 2010, Pinterest has witnessed steady growth in registered user base and according to French social media agency Semiocast, Pinterest has gained 70 million users in July 2013. Also, many industry experts say that the image-sharing site is now well-known for its organic marketing and applying right strategies, thereby making it easier for businesses to increase their brand reputation. Here are few ways to get your ‘branded’ pins to get better visibility and stronger presence in Pinterest.

Creating Rich Pins

It was in 2013 when Pinterest introduced ‘Rich Pins’ which is a tool used to enhance customer experience when browsing through pins made by businesses. They can include topics and information like product prices, various data, ingredients for recipes or ratings of movies on their Pinterest pages. You can use this Rich Pins which will allow you to insert contextual and additional information depending on the type you use. Currently, Pinterest provides six types of pins and they are Place Pins, Apps Pins, Product Pins, Movie Pins and Recipe Pins. For marketers, Product pin is the most popular pin and it allows them to include a ‘buy now’ link as well as pricing and promotion right within the pin itself. Also, the image-sharing site sends a email notification to users when there is a change in the price of a product they have liked or re-pinned.

Try Using Promoted Pins

According to Pinterest, Promoted Pins are just as good as organic pins and sometimes better. These business-centric pins receive engagement almost the same with that of regular posts. They are worth trying out as they are a new feature in the five-year-old social media site. As with all advertising, it is best to try with different options, and experiment with various images, copy and even categories. You can choose those images that work best for your brand. Promoted Pins offer the option to pay for extra visibility for your content.

Re-pinning Others’ Content

It is a big blunder if you pin only your own promotional content and the image-sharing site aggressively warns its users against doing this tactic. Instead, Pinterest is recommended users to re-pin relevant content from other users with interests with good-quality content that complement your business and your products/services. You can get excellent supplementary content for your followers by substantial sharing, and in addition you can get beneficial relationships with other Pinterest users. The simple act of re-pinning can lead to partnerships with influential ‘pinners’.

Optimizing Pins for Smartphones and Tablets

According to the recent data usage report from Pinterest, more than 75 percent of all registered users access the platform from a smartphone or a tablet. To optimize images for mobile devices, you need to make sure that they are large enough to view on a smaller display. This particularly important for photos and other images which contains text.

Join Group Boards

Collaborative boards, also called group boards allow a user to invite contributors to add their own pins to a common board. It will greatly benefit marketers if they join these chosen group boards by taking advantage of the influence and following of contributors.

Creating a Remarkable Style

One way of unique setting your pins is to create a noticeable style and stick with it. Your template can be as bold as adding your company logo or other identifying mark to all of your pins, or as subtle as sticking to certain aesthetic markers such as angles, typography, or lighting.

These are some of the ways that you add in your Pinterest marketing campaign, and if you need more ideas or strategies, consult with experts who can offer you solutions that are cost-effective and specifically designed to your marketing requirements.