Utilizing LinkedIn for Publishing Your Articles

With more than 250 million users worldwide, LinkedIn is said to the largest professional networking website and it has its footprint in 200 countries and territories. Similar to its other social media counterparts such as Facebook and Twitter, LinkedIn is used by marketers and business owners for brand promotional campaigns. These days, the professional networking site has been friendlier towards marketers and advertisers so that they can carry out their brand promotional campaigns. It was in February 2014, LinkedIn rolled out its Publishing Platform in which a user can publish an article or blog on the networking site, their original content becomes part of their LinkedIn profile is shared with their trusted network. Also, LinkedIn users can follow other users who are not in their network and build their own group of followers.

Tips for Writing Content for LinkedIn

With LinkedIn rolled out its Publishing Platform, it would help businesses to showcase their content and helps in improving their brand image. When you are focusing LinkedIn based content marketing, you need a good strategy and there are still have trouble in making this option work. Even though LinkedIn is not effective when it comes to social sharing of your content, but it does provide direct and quality traffic to your website. In other words, by publishing relevant and informative articles in LinkedIn, you can get considerable amounts of traffic from its 250 million members. Here are few tips that can help you in writing traffic-pulling articles for LinkedIn.

  • Restrict Your Number of Words Used – Users who are reading articles and blogs on the LinkedIn network usually look for content that is quick, informative and interesting. So, when you publish your articles you need to make sure they are within 700-800 words. If people are looking for a long-form article, LinkedIn won’t be the first place they would search for. 
  • Frequent Posting is Optional – You may be thinking that you can increase your chances of being displayed on other’s network updates by frequent posting of articles on LinkedIn. But this fact is not proven and many well known businesses post articles once per week in their LinkedIn profile. Even though frequent posting of articles does not provide any benefits but it is a good strategy that you follow the once-per-week rule. 
  • Promoting Your Content Inside and Outside LinkedIn – You can promote your article inside and outside of LinkedIn by sharing your posts to different social media sites and building external links to your posts. In this way, your article will gain more online exposure which in turn makes your content marketing campaign a success. 
  • More Engagement and Interaction with Your LinkedIn followers – LinkedIn has admitted that users can gain more authority and influence within LinkedIn when they engage and interact through comments, both on their own articles as well as others. This is something that will help in building more reputation and can make your articles more valuable. According to LinkedIn, the more you engage with LinkedIn users, more recognition you gain and it is more likely that other members will follow you and your posts. 
  • Importance of Internal Linking – You can link to your LinkedIn articles whenever relevant so that it will help people to remain on your LinkedIn page and reading your posts. According to experts, internal linking is crucial when publishing on other platforms, but some people forget about it when it comes to LinkedIn. It is a great way to build up your connections by linking out to other LinkedIn articles or even other sources on the internet. 

By using these tips in your content marketing strategy, you can get enough exposure inside and outside LinkedIn. When you write content, make sure it genuine, useful and informative so that your followers will be coming back to your LinkedIn page for more. For preparing good quality content, you can hire in-house content developers or you can approach an established service provider that has qualified and experienced content experts who can produce content that is fully compliant to content quality guidelines of Google and other search engines.