It’s Time for Businesses to Make their Marketing Campaigns more Mobile-Specific With the 2014 holiday season pretty much over, many studies conducted during that time shown that the importance of mobile as a shopping platform in growing each year. According to data from multiple sources, mobile traffic numbers and even mobile e-commerce sales beat expectations.
Brands to Invest More in Mobile Advertising in 2015 In the year 2014, mobile advertising started to grow rapidly thanks to the huge popularity of smartphones and tablets worldwide. Most industry experts consider 2014 as the year of the mobile and there were countless blogs and articles that tell about the latest trends, predictions and
Amazon and Facebook are a Threat to Google in terms of PPC Advertising When it comes to global internet user traffic, Google holds the top position and the search engine utilizes this huge chunk of web traffic for generating billions of dollars in terms of ad revenue. Currently, Google is the most used search engines
