Bing Rolled Out Campaign Planner and Combined Device Targeting Features to Help Advertisers It seems that Microsoft’s search product is catching up with its main competitor Google in providing services to advertisers and marketers in carrying out their brand promotion campaigns. Recently, Bing Ads rolled out two new features, namely Campaign Planner and Unified Device
Businesses Still Believe Outsourcing Content Marketing is Highly Advantageous When we think about ‘outsourcing’, there are two things that mainly come into our mind – cost cutting and saving more time. It is also applicable to content marketing and as you know it demands special skills and it is very different from writing content for
We know that there are website owners who use certain type of SEO techniques now called “black-hat SEO” for artificially boosting their website rankings in Google and other search engines. These website owners often get penalty actions from Google for using black-hat SEO tactics and their sites are stripped of their search result rankings. But
For any successful SEO campaign, solid keyword research needs to be done and with good keyword data in place, it is possible to move on to building a website that’s easy to rank in leading search engines. According to experts, there are people in the SEO industry who have the wrong idea about using keyword
It was a few months ago, when Matt Cutts, senior engineer at Google said that he loved to make HTTPS or SSL a ranking factor in Google’s ranking algorithms. But now, it seems Google has taken it seriously as it recently announced on its official Webmaster blog that those websites, upgrading from HTTP to HTTPS
Nowadays, online shopping has now become a regular shopping activity when it comes to using internet. We know that online retailers churn revenue by investing heavily on online marketing campaigns to attract targeted users to their products/services. As social media sites such as Facebook and Twitter contain millions of active user traffic, even many small
