The highly competitive nature that is seen in today’s business world has had a serious effect on the business strategies implemented. With companies pushing each other to climb the ladders of success, smearing the reputation of a competitor in subtle ways has become a norm. Maintaining the reputation of a company has become a serious task and should be carefully protected. This year the trends seen in online reputation management has seen considerable changes. To keep up with the latest practices a company should always stay current. Some of the main talking points regarding the recent trends in this sector are mentioned below.
The emergence of picture sites
It is used to be only quality content that was regularly updated that was needed for a site to become visible and gain a reputation among the public. However, that seems to have changed. Image sites like Instagram and Pinterest are the new rage, with their popularity increasing day by day. Constantly updated pictures of relevance will keep the visitors interested. It is seen than pictures and infographics with which people can relate gets great amount of traction. So make sure to keep this fact in mind.
Engaging narrative
A stable idea that is given time to grow into something that is appealing and eye-catching, this is a new trend that is becoming popular. Instead of changing the idea every now and then, consistently building the same idea through different ways helps to emphasize on that theme. A company or a person can take advantage of this new trend to send across a positive message about them. Once can even use this to alter the whole public image.
Keeping tabs on video sites
It looks like video sites are going to be the winners in 2014 with many sites getting hits like never before. People and companies are have to be constant vigil as at any moment a damning or embarrassing video about them may sprout up one of these video sites. These postings have the tendency to go viral very quickly. Therefore you need to be on your toes all the time.
The effectiveness of micro- firms
In order to survive and keep the reputation intact, it is necessary today to be adaptable and quick thinking. The general idea is to put into effect every decision as soon as possible. This is where large scale companies lose out on; though they have the resources at hand to make everything happen, the amount of time taken to implement the strategy makes it ineffective. Small firms can make decisions and act on it as soon as possible. Therefore, they may be the better option in the future.
