In the past ten years the evolution in the Search Engine Optimization (SEO) is winning the intuition of the web users as well as Google, the Search Engine Empire. It is happening so tremendously because of the powerful workforce behind it in tracking down the general behavior of the users on the search engine and catching up the elevating techniques included by the search engines.

When it comes to Social media, Google has been repeatedly stating that the signal from that specific domain is in no way influencing the ranking factors in the search engines. Even though this authoritative statement from Google persists, as a webmaster it is better to continue the integration of both the principles without beating the optimism in the concept.

Does Search Engines get influenced by Social Signals?  

Every time when a discussion regarding this topic peeks in, Google takes a regular stand which clarifies zero influence of social media on indulging authenticity or trustworthiness to a particular website profile. But on the other side they avoid commenting on certain clarification like – the credibility of the back links. Does those back links have any influence on ranking? Does the number of clicks in videos contribute to organic ranking? These unanswered queries are making even the webmasters in dilemma, when it comes to certain optimization implementation strategies.

However many are in supporting the fact that search engine like Google are transferring the search results from the social media to the general search displays at times. So it is therefore better to state that there is a possibility of passing the signals of social media into search engines.

The Algorithms are developed for Social Media too

While we speak too much about the social search engines, the percentage of users depending on the platform has faded, since social media is sharing the role. Now it is common that people using their social media account for gathering certain information, just like they have using the search engine platforms. And so it is perfect to say that Search Engine Optimization (SEO) cannot decline the flow of social media influence into their domain.

Social Media Signals are May be a Part of Search Engine

It can be true that the social media signals are not a part of the search engine in the present. But it doesn’t mean that they can never be included and the main reason is that Google work on constant updating on their algorithm.

Anyway the influence of the social media in your brand promotion is going to stay for quite a long time, simply because more people are into it. As a result it is crucial that the brand does consider their promotion part on social media too and certainly if presented sensibly it is not going to knockout your business, instead reap you more.

Foresee the future that is stringed with social media and if suppose people want to know about a brand, the first thing most of the people do is searching the social media. So it is always better to tailor your preferences, in a way that appears friendly to both search engines as well as social media.