Social media has major inroads into the mainstream media domain in the recent years. With its power and influence increasing day by day, it seems soon they will become part of the mainstream media and shred the tag name of ‘alternative media’. They are surely not the alternative option today. So what will happen to social media and its various platforms in 2014? Here are some of the predictions on social media updates in 2014

  1. ‘Videos and Pictures take over’ : Last year, we saw the rise in video based sites and pictures sharing sites getting far more popular. The rise in popularity of sites like Vine (six second videos), Instagaram and Pinterest has made it quite clear what the future holds. This is trend is more than likely to start where it left of last year and find even more success this year. Though text based content is showing signs of decline info graphics still seem to have some steam left. Companies that will fail to make the transition will start to lose out on potential business in the near future.
  2. Company promotions on social media : Instagaram has been one of the fastest growing social platforms in the year 2013. With a reported 150 million users worldwide their entanglement metrics has been off the clock increasing by almost threefold ion the last year.  Various companies having seen the prominence of made their presence felt in this site, and today almost all the major players have a considerable presence here to promote their products and services.
  3. ‘Understanding the role of Smartphones in 2014’ : If the current numbers are any indication, within couple of years smartphones will overtake the sale of desktop PC’s. Companies need to keep up with the trends and adapt to this new development. Already sites are being transformed using responsive web designs so that they remain compatible and easily accessible to mobile users. In addition, companies will also have modified their content section so as to sync with the mobile crowd.
  4. ‘Marketing via Social sites’ : By now almost everyone must be aware of the influence that social media holds. People across the globe have taken to it to express their views, demands, hopes and even their dreams. There is so much potential to tap that every one trying their hands to get a piece of the action.