It is a well-known fact that Google always businesses in any way they can to help businesses to carry out their marketing objectives. Each time Google introduce new features and tools for businesses that help in executing their marketing campaigns successfully. Now, Google has introduced a one-stop shop called ‘Google My Business’ especially for small business owners who are looking ways to improve their search engine visibility. According to the internet search giant, users can able to access their applications in one place. As social media sites such as Facebook, Twitter and Pinterest are offering services to small enterprises that will help them to carry out their ad campaigns, Google is trying to jump one step ahead by offering services in a single package. Users have to enter their details one time and it will fill into all of Google’s services.

What’s in it for you

As you login with your Google account, you will be guided through a tour that tells you how to use all the features of Google My Business. Next, you will be seeing a screen that contains your basic details that appears on Google Places, Google Search and Google+. Also, you can quickly update your details that include address, phone number, URL and other categories. After updating your details, the next screen shows you all the things you require for developing a search marketing campaign.

  • Google+ – The popular social media platform helps you to share fresh text content, photos, videos, links and events. 
  • Reviews – Google rates each business and you will be able to manage your Google reviews and even view reviews of your competitors on the web.
  • Insights – After verification of your business, you can gain insights into your engagement, visibility and audience.
  • Google Analytics – You can perform your Google Analytics in the same screen itself.
  • Start a Hangout – You can interact with your clients/customers by inviting them to your Hangout account.

If you want to increase your visibility in mobile platforms, Google has available ‘Google My Business’ for Android and according to reports, there will be an iOS version coming soon. The android version is now available on the Play Store and according to Google; you can access the Google one-stop shop on the go either from your smartphone or your tablet.

Help is On the Way

As you know that Google is most preferred search engine worldwide and almost all businesses invest heavily on marketing campaigns for increasing their brand visibility on Google’s search platform. If you also want same thing, you can hire professionals or approach a reliable service provider which can offer you solutions customized to your needs and is totally budget-friendly. Their services will make sure that you can reap the maximum benefits such as improved visibility, more search traffic, high ROI and more induced conversions.