Seven Software Tools to Help You in Automating Your Content

As the internet marketing landscape is changing year by year and one thing that does not change is the importance of producing fresh, relevant and useful content. With search engines and users stressing the importance of top-quality content, most content marketers are spending hours on the web to get the right reference materials for developing content for their client websites. Also, you need to work on other topics relevant to your client website for future online marketing campaigns. To automate your entire content marketing process and thus for managing your precious time, here are seven software tools that are recommended by many expert content marketers.

  • Hootsuite – Many content marketing experts use Hootsuite for promoting client content across all major social media platforms. One of the main benefits of using this software tool is that whenever new content hits your blog it is immediately promoted on Facebook and other social networking sites, and then you can schedule it for future posting times as well. You can increase the chance that a larger percentage of your target audience interacts with your content if new content is shared at different times of the day.
  • Buffer – It is a great software tool for scheduling future social media posts. With Buffer, you can minimize this task to a once-a-week session and then schedule your content to slowly go out across all social media platforms. It is well effective than spending every day finding content and then posting it on every social media profile of yourself. This software makes your company more active on social media and at the same time reduces your workload of managing content marketing campaigns.
  • ly – If you are looking for a useful tool for content creation, then snip.ly will fulfill your goals as this tool allows you to link to informative content that is already posted on the web and to add your own link to it. Snip.ly can give you the best of both worlds as it acts as a middle ground between sharing links and creating your own content from scratch. This tool also helps you to generate traffic and provide relevant content with less effort.
  • Tailwind – If you are implementing a Pinterest marketing campaign, then Tailwind can help you with scheduling pins to the image sharing site and for discovering powerful analytics. According to the developers behind this app, more than 30,000 brands and internet marketing agencies that use this tool to create and manage scalable social media marketing campaigns. You can optimize your content marketing campaign when you learn which all pins produce the most clicks across the social networking platform.
  • Searchmetrics – Searchmetrics is one of the popular content optimization tools and it enables you to use a data-driven approach to content marketing with data, and prove ROI. Searchmetrics has a massive database that includes transactional data, the best indicator of purchase intent. It also helps in seeing the correlation of successful content for your topics relative to your competitors. Also, their features help you what’s exactly ranking and the changes you need to make to your content, tags, and more to outrank and out think my competition on the web.
  • Infusionsoft – For advanced email marketing campaigns, you can use Infusionsoft which a complete CRM software suite. It also helps in handling tasks such as connecting with social media, invoicing, and helping to create sales funnels to better target your business audience. According to many content marketers, their client expectations are fulfilled with the help of this tool compared to other automated mechanisms for content marketing.
  • CoSchedule – If you are looking for a social plugin for WordPress and a smart social calendar then you rely on CoSchedule. This tool helps you in organizing your content strategy and then in creating an effective social media campaign that best matches your content. And, in this way it will allow you to maximize your reach.

These are the seven content marketing tools you should look on for fulfilling your objectives within the specified deadline. Also, there are other useful tools such as Curate, Zapier, Hubspot, and Sprout Social that will help you automate your content process. Remember that most of these tools are paid ones and you need to choose those that are affordable to your budget.