Online customers are an inevitable part of E-Commerce websites. It is almost impossible for such businesses to succeed today without search engine optimization. As per the reports, 44% of customers begin their online shopping with the help of a search engine. Not only all the sites are competing against giants like Amazon and Walmart, they need to care about the Google ranking, site speed and user experience.

Keyword research

Keyword research is important to run an effective SEO campaign. The list of keywords affect the technical SEO efforts. It is a very big deal for an E-Commerce site. You need to deal with keyword research with product focused keywords.

Site architecture

It refers to the arrangement of the pages on your site. This is crucial for a commercial website. Because an E-Commerce website contains more pages than an ordinary blog or article. With many pages it’s important to make your website user-friendly. Site architecture can be defined in the following ways:

  • Keeps the content simple and scalable
  • Keep all the pages click from your homepage

A wrong site architecture can destroy your SEO efforts.

On page SEO

After setting up the site architecture, it’s important to optimize the category and product pages of the website. These two pages are responsible for the traffic and sales. Title, description, product and category page content are the things needed to be concerned here.

Technical SEO

Technical SEO is important for all sites. But it is doubly important for business sites. This is because such sites has so many pages. Even a small E-commerce site can have 5000+ pages. All those pages increase the chance of technical SEO issues.

Content marketing

Like any site, content has a vital role in boosting the traffic of E-Commerce sites. Create the contents so as to target your audience to your product. If you find the targeted audience, stalk them by using words and phrases they likely to search. 

Link building

Building links to your content can boost your product and category pages in the Google’s search results.

Search engine optimization has a major role in optimizing your E-Commerce website. Implementing the above strategies helps you in increasing the traffic to your website hence increasing your sales goals.