Google the big name on the internet is regularly making updating on cracking down the anomalies that is causing distress to the user’s of the internet platform. The recent announcement on banning the intrusive interstitial has hashed out the possibility of such problematic promotion techniques. One of the main reasons for such transforming decision came after the inconvenience caused for the mobile users, with the advertising occupying the small screen completely.

The potential effect for the brands who are continuing with the technique of intrusive website is that their webpage will shut down to a low ranking profile due to penalizing. They made it clear that the Web Pages, where the accessibility to the content is dragging, will get the vibration of failure with a penalty.

The advertisements that are under the threat of Google penalizing are explained below:

  • The popup are in fact a real headache for the users. Most of them will cover the main web page soon after the user is directed from the search results or those which are displayed while going through the page.
  • Other types are those which require a click on the close button to enter into the information page or to get the visibility of the webpage.
  • Again the advertisement appearing in above the fold area and the content hidden behind the fold portion.

Likewise for clearing the doubts of sponsors that are into the field of online marketing, they released the list of three types of advertisement that doesn’t get effected by the new conditions.

  • The displays that appear as part of cookie usage or enquiry regarding the verification of the age. These are often subjected to legal obligations.
  • The dialogs that demand login details for releasing certain content on the website.
  • The dialogs that are easily dismissible and those demanding only a less screen space.

However this decision of Google will hit the mobile websites ranking as the display issue is often complained by the mobile users. In fact many developers had explained a solution that recommends the webmaster to use user friendly advertisements, by limiting the display without causing any inconvenience to the user. This will in turn help the users in accessing the information without any lag.

Earlier in November 2015 they released news regarding the installation of an application that traces the site for interstitial penalty. But later they reported the cancellation of that application and inducted an updated version instead. The earlier version that was installed in the mobile device and the signal is used to detect the presence of interstitials. As they went on exploring the issues with the interstitials they felt it better to move into other applications. Another thing was the increased misuse of the signal duplication from the mobile installed application and so they found it better to get the signals initiated with the search engines. Anyhow the ranking of the websites with interstitial is definitely going to get lowered and this can be considered as a productive step from Google to reduce too much of ad interference with information.