3 Data-Driven Marketing Strategies to Increases Your Sales

These days, many businesses conduct marketing campaigns that are entirely data driven, and when the use of this strategy is done in the right way it will increase your loyal customer base, referrals, sales, and has the potential to create new ambassadors for your brand. For those who are not familiar with them term ‘data-driven marketing’, it refers to the marketing insights and decisions that arise from the analysis of data collected from your customers. Here the data may be secondary, for example, web browsing behavior, monitoring online social interactions, or primary such as data gathered directly by surveying customers.

According to many industry experts, data-driven marketing is relatively new concept because the marketing landscape overall is evolving, but those have started to embrace it, have ever seen an improvement in their return-of-investment. If you want to fully utilize customer data for future online marketing campaigns, then you can deploy data-driven marketing initiatives by using tools such as Google Analytics, Twitter Analytics, and Facebook Insights to collect customer data for you. Here is the list of 3 ways you can start using data in developing future marketing campaigns.

Improve Facebook Ads with Custom Audience

For starting your social media marketing campaign, Facebook is the most preferred platform as it got all the tools and features that will marketers and businesses to realize their goals. If you got an excellent marketing team you will already have most of this in place, but Facebook’s Custom Audiences feature allows advertisers to focus on more audience who look like your existing customers, especially if you do not have the resources to do so.  This is exactly what you need to gain high-quality leads when marketing your product/service and that will prompt an increase in adoption and sales of your product. The Custom Audiences feature uses several kinds of data points either by email IDs, phone numbers, app user IDs, Facebook user IDs, Android’s advertising ID, or Apple’s Advertising Identifier (IDFA).

Content Targeted to Your Audience’s Needs

With Google changing its search algorithm every year, data-driven marketing will allow businesses to keep up with those changes and improve their content ranking in search results. Many keyword research tools such as Keyword Planner will help you in determining what kind of search terms you should be included in your blog or PR, as well as what kind of topics you should writing about. It helps you in developing better content that is focused to your audience’s needs if you use search data when creating content that doesn’t only help you rank higher in search engine results. No one is going to read your content if no one is searching for it. If you can produce highly usable key-phrases, then you will likely drive that much more traffic to your website.

Best Time for Social

Social media tools such as Hootsuite and SocialBro allow marketers to find the best time to tweet. Using these kinds of marketing tools will provide you the opportunity to optimize when you Tweet so you get the best returns on the microblogging site Twitter. The data gathered from anyone of these tools, will guide you into the right direction when the majority of your target audience is present online and when you should be engaging to boost customer relationships via Facebook or Twitter. When you post tweets at the most appropriate time you will receive optimal coverage, and therefore maximize Twitter engagement, improving your social media marketing efforts. Ultimately, all marketing exists to boost sales, so in this case timing for posting tweets can be the comparison of a potential lead, or a bust.

Conclusion

Data-driven marketing, at its core, propels the value of engaging customers more effectively. Most businesses may seem it as a straightforward but it takes effort to understand the data and transform it into revenue. You require the right marketing tools to gather data, you need the right people for data analysis, and you need to implement the right marketing strategies effectively use the analyzed data. The overall result is worth the input, because when you embrace the power of data-driven marketing, you will gain more benefits from digital marketing than your competitors do in your industry.