Many researches are conducted on regular basis for tracking down the caution points that can affect the Search Engine Optimization on long run. If you turn to be organized about this technology, follow them from the base line to top without any compromise on updating, for bigger effects on the business promotion of your services and products.

A recent research has been conducted by Google analytics on organic Search Engine Optimization (SEO). If you wish to keep up your efforts to stay more valuable, then definitely understanding the report can bring the change. The report covers the following topics:

  • Landing Pages
  • Countries
  • Devices
  • Queries

1) Landing Pages: This report in fact list the pages are in the top search engine results. Usually the number of clicks, bounce rate, transactions, sessions etc. of the landing page is included in the report. It gives you information that helps you summarizing the website stand in the search engines.

For example, in certain cases it can be seen that landing pages occupying top of the search engines, but still having very low bounce rate. In such cases necessary modifications have to be done for improving the conversion, or else it can work against your business output. The reverse condition also prevails, like website pages having high conversion rate and bounce rate, but too much low ranking. And in this case inputs should be given for website to do well on the search engine ranking.

2) Countries: In this session you will get the entries made by different countries on the website. To be more specific it analyses the activities on the Google searches, directed from different countries. The report cover the click frequency, transaction etc. generated on a regular basis. It is used for finding out, how many international, domestic visitors are there active in each website? How many of them are coming back to a website?  How many prospectus clients are there from a country?

3) Devices: Generally in the Search Engines the traffic from the mobile devices cover almost 50%. In this device report the intensity of the traffic flowing from the mobile phones to search engines are reported. This clarifies, whether your SEO strategy is well executed through your mobile device. The reports detail the number of clicks, impressions, the transactions, revenue received by the devices and the conversion rate.  However, this report is not only meant for mobile devices, but also for desktops, tablets, notebooks etc.

4) Queries: This report helps to analyze the strength of the keyword in a search engine. That is, it exposes the keyword that has brought more traffic to your website. Average position is one of the metrics that helps to analyze the status of the keyword. If the average position is better, the website can gain more traffic and if vice versa, then the traffic flow will be too low.

However this kind of reporting is very much helpful in tracking down the extreme performance of your websites. In case if you need to conduct a historical comparison in future it is best to export the Google Analytic report to your e-mail, as organic search results are retained only for 90 days.