Content Marketers can Boost their Efforts this Year by Using Four Important Tools

The importance of content marketing was increasing year by year and last year, more businesses started investing time and money into content campaigns than ever before. That is not much surprise when you consider the following facts found in a recent blog post published by writtent.com. According to the well-known content freelancing website, content campaigns cost less than 62 percent than traditional marketing and produces about three times as many leads.

When it comes to website conversion, those businesses that adopted content marketing witnessed increased rate, which is nearly six times than compared to non-adopters. More than 75 percent CMOs believe customized content is the future of online marketing campaigns. If you have not taken the time to invest in developing and implementing content strategies for your organization, now is the time. Here are the four important tools that will help you in boosting your content marketing efforts this year.

Penflip – Content Creation

When it comes to creating fresh, interesting and useful content, you can use Penflip which is a great tool to use when you need to work on eBooks, long blog posts, white papers or other bigger pieces of content. The simplistic design of this tool provides you a pretty focused writing experience, and the platform as a whole makes collaborating with others really easy. With Penflip, you can add image links, organize content by chapters, add comments and see revision history, easily write short or long-form content, and you can make your projects public. It is free if you are using its lowest level plan and for other options, it will cost you money.

Buzzsumo – Content Research and Ideation

If you are looking for new content ideas and what your competitors are doing in terms of content campaigns, then Buzzsumo will be really helpful for as it provides you better content ideas, finding great content to share, keeping track of what your competitors, and finding influences. You can use Buzzsumo for finding who has linked to an article, identifying the most shared content for a domain, finding the most content and most influential authors for a topic, identifying who shared an article, running a content analysis report for a topic or domain, creating content alerts to track a topic or competitor, and many more. The lowest level plan of Buzzsumo costs you $99 per month and cost more if you go for higher options.

Scripted – For Hiring Expert Freelance Writers

If you are short of time and busy with your core business activities, then you can hire expert freelance writers from Scripted.com. The website has a list of professional content writers from all over the globe, and you can hire them to help you with a whole range of content such as white papers, blog posts, website pages, social media updates and product descriptions. The entire procedure for hiring expert writers from Scripted is pretty simple, you have to post requirements for your piece of content, a writer claims your work, they submit content, you then review it and publish it when ready.

Edgar – Social Media Publishing and Scheduling

One of the easiest and effective ways to get more traffic for your content is to publish it in social media sites such as Facebook, Google+ and LinkedIn. There are many tools to help you in fulfilling this goal and Edgar is one such social media publishing tool. It has the ability to store, categorize and re-use the updates you create and share with your social media friends or followers. Here you have to write your update and upload it to the site. Then, Edgar will publish your content update according to your category schedule. Then the update goes into your library to be published again after all your other updates in the category have been shared.

There are many other content marketing tools out there on the web and it is up to you to choose which of them are helpful in your content campaign. If you are willing to pay, then there are tools that have gotten awesome features which will simplify your efforts and provide results as per your expectations.