For any business which wants to create more awareness about its brand, Facebook is the perfect place to carry out ad campaigns. With a more than billion of registered users, any business enterprise can target those users/customers who are interested in their brand. The social media site provides businesses with ad services to utilize them for generating more clicks in hopes of more conversions. Recently, Facebook made an announcement in its official newsroom site about introducing interest-based ads to users in the US region. According to Facebook, “When we ask people about our advertisements, one of the important things they tell us is that they want to see ads that are more relevant to users’ interests. Today, we learn about your interests primarily from the things you do on our site, such as Facebook Pages you like”. Facebook is planning to add information from some of the sites and the apps their users use. They also say that this is a type of interest-based advertising which many companies implementing these days.

What is Interest-based Advertising?

Normally, ads are displayed to every Facebook user and advertisers expect some of them will click the ads, but in reality most users are somewhat irritated to see ads in their profile. It is mainly because these ads are not of their interest. For example, you are in a store for purchasing a brand new TV, so you searching the web or in mobile apps for finding the right purchase deal. Here, Facebook will help you by showing ads for deals on a new TV for getting the best price or other brands to consider. As Facebook assume that you are interested in electronics, they will display ads for other electronics such as a game console or speakers next time you login to your Facebook profile.

If a user thinks these kinds of ads are little too intrusive, he/she can opt out of this type of ad targeting using the industry standard digital advertising alliance opt out and on the user’s smartphone or tablet using the controls that Android OS and iOS provide. Another new feature Facebook is about to introduce is the Ad preferences and it is accessible from every ad on Facebook that explains why a user is seeing a specific ad. Also, it lets a user to add and remove interests that the social media site uses to him/her the ads. According to Facebook, in the next few weeks users in the US region will be able to use Ad preferences and this feature will be introduced globally in coming months.

Are You Interested to Invest in Facebook Advertising

With more than a billion of registered users, Facebook is said to be most popular website in the social networking category. For gaining more targeted traffic from this site, businesses can seek the help from professionals for implementing ad campaigns that is unique to client’s requirements and is budget-friendly. There are many established service providers which possess a team of experts who have the experience and skills in offering Facebook advertising solutions that will induce more ad clicks and thereby more conversions.