It is definite that most of you are tangled with the vague opinions regarding the blemishes falling over the big technique ‘SEO’. Well, the truth is simple and has the same story line like many other web skills, which needs regular hard work following the updating made on the timely basis.

Search Engine Optimization continues to be the smart technique for upgrading your website ranking in the upcoming years. But the surety of success lies with your brainy efforts in bringing the website user impressive, and by completely avoiding the dodgy techniques of fooling the ranking systems.

Here are some imperative points that help you to stay ahead of the warnings:

  • Give Priority to content Marketing: Content Marketing includes the technique of creating and publishing worthy content that exclusively works to meet the user satisfaction, which in turn helps you in acquiring new customers along with retaining the existing ones. The most important substance in content marketing lies with its accountability in providing genuine answers to every question that ascends in the reader’s mind regarding the particular subject. For instance, if the visitor chooses your webpage for finding an answer related to the topic, but go back to other search results, then no other choice than to accept the failure. At the same time think of the alternative possibility and this can definitely mark your success.
  • Improve the loading time of the website pages: Nobody wants to waste not even a second by waiting for pages getting loaded and this can be considered as one of the main reasons, if the visitors are dropping your website from their priority list. Slow loading of web page annoys the visitors, thereby badly affecting the ranking. A survey report reveals that every top ranked page does their loading within 1.1 seconds. Also, it has been seen that more than 40% of the users abandons a website if it takes the loading time on an average of more than 3 seconds. Many tools are available for evaluating the loading time of the website pages and PageSpeed Insights is one of such tools offered by Google.
  • Local SEO Still has its Significance: Google is regularly updating its Algorithm and accordingly Local SEO has become a relevant option in ranking the business well on the internet.  As a first step in improving the business ranking, create a Google Business page with Business description followed by address and direct links to your information website. Secondly, make sure that you include the information such as name, address, phone number, etc. in the website that helps the visitors to reach out to you easily. Also creating a local business profile on some of the most established review sites is an awesome idea to improve the local ranking.

All of these ideas directly project the worthiness and importance of working from the viewpoint of the user. So we can confidently say that SEO lives and continues to be in the limelight with its ‘user first’ slogan.