For any successful SEO campaign, solid keyword research needs to be done and with good keyword data in place, it is possible to move on to building a website that’s easy to rank in leading search engines. According to experts, there are people in the SEO industry who have the wrong idea about using keyword tactics when they try to dive deeper and deeper keyword research with their clients on the types of search queries that can attract considerable amounts of traffic.

  • Keyword Stuffing – If there are people who overuse keywords in unnatural ways in their website’s metadata or content. For example, think of a title tag of a site blog that reads “Common SEO Myths that Arise in SEO Keyword Research and SEO Usage”. It is a bad practice and it will discourage internet users from visiting your site and it is possible that you will get a penalty or get deleted from Google and other search engines. 
  • Keyword Optimization, One at a Time – Due to regular algorithm updates by Google, the keyword strategy that was effective in 2005 no longer works in the current scenario. Optimizing your webpages for a single keyword leads to missing vital opportunities such as better targeting through long-tail search queries and building on keyword-based concepts.
  • Ignoring Keyword Research – There are some in the SEO industry that believes keywords are not significant and have no value in the current situation. According to experts, this perception is totally wrong and they say that keywords, like every other aspect of SEO, are evolving and marketers and advertisers have to update their skills when it comes to keyword research, application and tracking metrics. Even when SEO in overall evolves, keywords are still the core aspect of search marketing campaigns. 
  • Keyword Rich Domain Names – These days search engines do give value to keyword rich domain names. Instead of concentrating on keyword rich domains, it is better to choose a branded domain name that can help build authority and brand recognition. 
  • Keyword Density – There was a time when people in the industry believed that SEO will be effective, according to the frequent use of a keyword in that search marketing campaign. Even though keyword density is an awkward concept, it has no merit in the present time. You can make frequent use of keywords in your content, in such a way that it is made skillfully so that it feels totally natural. 

You have to target the right keywords to gain visibility for your website in Google and search engines, and in order to do that you can have to conduct thorough keyword research and analysis. You can use tools such as Keyword Spy, Wordstream, Google Display Planner, Soovle, SEMrush and Google Trends to make efforts more effective. You need the right approach to experience the benefits of organic search traffic and generate increased sales conversions for your site. These sales conversions increase only when you get listed for the targeted keywords.