It’s time to socialize. And you only need a smartphone for it! This might sound pretty weird to the older generation, but to the generations below, this seems the only way possible to make friends and find a social circle for yourself. With times changing definitions to the point that it becomes ironical, social media had been surging into the minds of the youth and hence created an indispensable need for itself. Be it promoting an item or voicing an opinion, everyone takes it to social media circles to be discussed and debated upon. And such discussions greatly influence people’s decisions as well, and has an impact on a much larger scale.

Social Media in Marketing

Although it may sound ridiculous at first, it is absolutely necessary that to seek the approval of the society online, given the fact that we all are taught from a younger age to do what we believe in without needing the consent of the masses. The more we are talked about in social circles, the more is the popularity we get, negative or positive. And this has become the working principle of an upcoming marketing strategy called Social Media Optimization (SMO). SMO is the intelligent use of a number of suitable social media to promote an upcoming product, brand or event.

It has been found that nearly 80% of activity on Pinterest is generated through ‘repinning’. So is the case for Facebook, Twitter, Instagram, etc. SMO is all about guiding traffic to your website in collaboration with Search Engine Optimization (SEO). With more people ‘liking’, ‘sharing’ and ‘commenting’ on your blogs, posts and videos, the more it is talked about, the more your website is viewed eventually leading to high traffic and rankings for your website on the search engine rankings list. SMO is vital for online reputation management. A positive reputation can be created solely through social media using ORM techniques.

Some of the key functions involved in SMO for creating website traffic are:

  • Blogging: By creating and maintaining blogs, the company’s development and the services and products offered can be made note of by the target audience. Blogs can also be used to clarify doubts of customers and give them a notion of the company’s transparency.
  • Social Tagging and Bookmarking: These activities under SMO attract more traffic to ecommerce websites by tweaking a curiosity in the customer’s mind to know more.
  • Social Networking sites: Well-maintained accounts in Facebook, Twitter and Pinterest invite advertisements for the company and create a social image from a commercial aspect.
  • Video Sharing: Videos are yet another media for gaining publicity. Likes, views and comments on YouTube will lead to an in growing interest in the customers.
  • Online Campaigning: Campaigning for social services is guaranteed to give positive publicity to any company. Supporting such movements or NGOs online is cost effective as well.

So if you are an upcoming firm with publicity and traffic needs, availing SMO services will give you the ultimate results you crave for.