The success story of social media networks is touted to carry where it has left of in 2013 and add some new dimensions this year. With the way things are happening currently, mainstream media is expected to face serious competition this year from new media alternatives. Blogging which has undergone constant evolution during the previous years is expected to continue the process this year’s also. Word press alone is touted to exceed figures of five hundred million posts this year. Just goes to show just how much of an influence and popularity blogging has today.

Growth of blogging and its diversification

Today you can find blogs on just about anything. You can search on just about any topic and you will see relevant blogs popping up.  One of the major plus points as far this platform is concerned is that people get to freely express their ideas and know that people with similar traits and interests will respond, enabling them to make new friends with similar tastes and interests, across the world.

The evolutionary process has brought our some interesting changes such as niche blogging. Specializing in one particular area helps them to increase the number of hits and view count. Moreover, quality content updating will make them a leading expert in that, gaining them more recognition in the process.

Blogging from a business perspective

The latest trends in blogging suggest that business blogging is also going to have a huge role in upcoming years. Capturing the interest of people looking for particular service blogs seems to a successful business strategy that many are implementing today. Therefore, to stay competitive various businesses will have to start their own business blogging section; else they will start to lose out on future businesses.

Blogging and its effects on SEO

Exploitation of guest blogging is something that will have a negative impact this year. Concentrating on guest blogging as your only viable means to link building will not get you anywhere as per the new regulations.  This is something that many industry experts has forecast and with the latest algorithm updates making it cleaner about the quality of the content, poor quality guest blogging will have serious negative impacts and will cause page rankings to drop and penalties may be even in store .

However, it remains one of the best ways to garner new business and if one can stay current with the trends there is money to be made.